Ex-Activision CEO Bobby Kotick wanted a new Guitar Hero released every month

Bobby Kotick is easily one of the most controversial figures in the video games industry, with the ex-CEO of Activision Blizzard running the publisher for over 30 years. With his tenure finally over, some of Kotick’s more ‘interesting’ axed plans have been revealed, including his desire for a new Guitar Hero to release every single month.

As part of trusted industry insider Jason Schreier’s recent book release ‘Play Nice’, the journalist offered a ton of interesting details on the inner-workings of Activision-Blizzard while Kotick was CEO.

According to Schreier, at one point Bobby Kotick wanted to release a new version of the then-very-popular Guitar Hero series every single month, saying “It's not aggressive enough. I want to get to a launch every quarter, and then I want to get to a Guitar Hero launch every month.”

Seeing Bobby's statement is highly interesting, especially as the Guitar Hero / Rockband bubble did eventually burst. One look at the influx in new Guitar Hero games between 2008-2010 is enough to show just why players eventually stopped purchasing these games. Even with a gap of 5 years, 2015's entry did little to push the game back into popularity – likely due to fans still recovering from the swarth of prior releases.

It will be interesting to see what else comes out about Activision-Blizzard thanks to this book’s publishing. We will have to wait and see.

KitGuru says: What do you think of this statement? Are you glad he’s gone? How should the  series have been handled? Let us know down below.

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