As a studio, Criterion has been moved back and forth over the years in order to assist with the development of EA’s other franchises – especially Battlefield. Despite the fact that they are said to be currently working on the next Need for Speed title, Criterion has once again been tasked with helping DICE on their upcoming Battlefield project,

As reported by Gamesindustry,biz, the UK-based Criterion studio has been moved from under the umbrella of the EA sports banner and instead now functions under EA Entertainment – headed by Vince Zampella.

Discussing this latest move, Zampella took to EA’s blog to say “Today, Criterion is added to our world-class Battlefield studios dedicated to ushering in a new era for the franchise. The majority of the team will be working alongside DICE, Ripple Effect, and Ridgeline that are led by Byron Beede, GM of Battlefield. Criterion’s experience with Battlefield, our technology and building engaging experiences will have an immediate positive impact as we continue to work on Battlefield 2042, and as we continue pre-production on a connected Battlefield Universe. There is no better studio to join us on this journey and I couldn’t be more excited.”

Zampella continued, “Work will also continue on what’s next for Need for Speed. Many of you might be familiar with my history in games, having worked with extremely talented teams on Apex Legends, Titanfall, and Star Wars Jedi here at Electronic Arts. But you might not know I have a passion for cars, which also makes Criterion a perfect match for me to explore another genre in gaming that I love. I’m really looking forward to working with a core group as we shape what’s next for the franchise.”

The Need for Speed franchise has slowly but surely been increasing its cache in the minds of players ever since Criterion was brought back to work on the series. Hopefully this latest announcement doesn’t see the studio’s resources spread too thin.

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KitGuru says: What do you think of this latest move? Are you more excited for the next Battlefield as a result? What would you like to see Criterion focus on? Let us know down below.

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