The base of the speaker is more significant than you might expect. Cowin makes resonator speakers that have a moveable plate at the base that is driven by the voice coil. This means that Cowin speakers use the surface on which the speaker is standing as part of the speaker. That, in turn, means that a vibration speaker need to be connected to the surface and cannot simply rest in place.
On the base of the Cutebeat BT there is a sticky gel pad that is covered with a protective plastic film. Peel the film and press the Cutebeat in place, ideally on a smooth surface such as a window and you are ready for action.
Alternatively you can use a suction cup mount that screws on the thread you can see above the gel pad in the photo.
Cowin lists the suction cup as part of the Cutebeat BT package however there is no space in the box for the gizmo and I received mine in a separate tiny package. It is clear from Amazon that the suction cup is an optional extra that costs £5 so I am confident you will pay £49.95 for the speaker and an extra £5 for the mount.
I consider this is money well spent but it is worth noting that the suction cup is quite fussy about the surface on which it is used.
You can forget about most tabletops or wooden surfaces and need to look for a flat, shiny surface if you want to lock the speaker in place. A window is perfect, and I also had success with a kitchen work surface and a glass Hi-Fi stand, however the dining table, office desk and a mantelpiece didn't work well.