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Choosing the right technology is just one part of the ‘Happy Computing' puzzle. You also want to make sure you get a competitive price, expert advice before you buy and access to a responsive support team in case things go wrong. So which store do KitGuru readers rate higher than all others?
That the KitGuru reader's choice for the Best Store of the Year is the same as it has been over the past 3 years is impressive. But when you look at the ‘winning margin', you see something completely different. In 2013 and 2014, Overclockers.co.uk just edged ahead of Amazon. Not so in 2015. This time the gap between Overclockers and its nearest rival is a whopping 15%. Impressive stuff. We wanted to know why.
Steve Ling has been the Managing Director of Overclockers through this increase, so he seemed like the natural person to ask.
“We now have a lot more support staff”, Steve told KitGuru. “Plus we have also increased the number of staff in the warehouse – to make it as fast as possible for us to ship customer orders. Our new web site is integrated even tighter with our back end system, to help ensure we have the right stock on the shelves and we pride ourselves on getting the latest technologies to market first”.
“We continuously review and improve the experience for our customers before, during and after the sale. We've achieved many improvements by changing our processes and adding staff in the critical areas. No matter how much you try, things can go wrong and when they do, we take responsibility and make sure the customer is looked after”.
While a free packet of Haribo in every system dispatched probably does help (!), there's no doubt that Overclockers has developed into a very efficient reseller over the past 3 years – and KitGuru's readers have voted yet again on which store they love the most.
KitGuru Reader's Choice for Store of the Year 2015 goes to Overclockers.co.uk
