Back in 2016, it was revealed that Facebook had been misleading advertisers for two years due to a botched algorithm that overestimated viewing time averages by up to 80 percent. Although Facebook claims it was an accident, a lawsuit from marketing agency Crowd Siren alleges that social network had known …
Read More »Snapchat daily video views reach six billion
Snapchat is one of the biggest social communication platforms of the past few years and is still growing at an unprecedented rate. As of right now, its users are sending videos that between them all are watched more than six billion times per day. While these numbers haven't been officially …
Read More »Youtube is taking steps to curb artificial video views
Youtube has announced that it plans to target those that inflate their video view counts, likes, subscriber numbers or favourites via artificial means, by periodically reviewing all view counts and changing them to their validated amount if they're phony. According to Youtube software engineer Philipp Pfeiffenberger, the act of increasing …
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