The Advertising Standards Agency has upheld a complaint from a redditor, over the way Sega and Gearbox Software advertised Aliens: Colonial Marines, by using demo footage from much earlier in development (which looked fantastic in comparison to the final product) forcing them to put a disclaimer on all future ad …
Read More »How Sega TV adverts overcame bad Aliens CM reviews
While the industry itself might be experiencing wobbles, games still rake in a huge amount of money. But the traditional methods of promotion might be in trouble if the apparent lessons learned from the ‘Aliens: Colonial Marines' launch prove accurate. KitGuru considers the power of a well placed ad campaign. …
Read More »Who wouldn’t want a laptop that looks like a classic console?
Laptops aren't exactly as vogue as they once were at the moment, weathering the netbook trend of a few years ago and now sitting quietly in the corner while everyone plays with their tablets. But Sega's Note PC certainly makes me want to get a new one, since it comes …
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