Considering Square Enix Montréal has been acquired by Embracer Group, it only makes sense to change the studio's name. From now on, the developer will be known as Studio Onoma, but the name change won't take away any of its previous work. For anyone trying to make sense of the …
Read More »DeepCool rebrands, launches new logo and website
Chinese case and cooler manufacturer, DeepCool, has today announced a company rebranding, including a new logo, website and ‘corporate brand identity.' DeepCool says its rebranding ‘reflects a continuous evolution of the organization, its products, and the computer hardware industry as a whole.' With a new logo that DeepCool claims is more …
Read More »Intel teases its rebranding ahead of Tiger Lake launch event
With Intel's Tiger Lake launch event coming up soon, the company is sending out more teasers, with the latest revealing a lot of rebranding...
Read More »Microsoft rebrands Xbox Game Pass amid rumours of Xbox Live Gold going away
Microsoft is trying out new branding for Xbox Game Pass, shortening the name to just ‘Game Pass', with the traditional Xbox symbol in the logo. This new look is already being tested out on Twitter and could lead to Microsoft simply referring to the service as ‘Game Pass' moving forward. …
Read More »Microsoft’s Xbox Music app to be rebranded as ‘Groove’
A few months back, Microsoft announced that it would be rebranding its Xbox Music and Xbox Video apps for Windows 10, with the former being reborn as ‘Groove', Microsoft's own music streaming service for all Windows 10 devices. These new changes were detailed in a new blog post yesterday. Microsoft …
Read More »Rebadging of graphics adapters: Past, present and future
In the recent years both Advanced Micro Devices and Nvidia Corp. sold similar graphics processing units under completely different names, a practice many consider as deceiving. While stagnation in the market of graphics adapters and rebranding of graphics cards is hardly a good thing for the consumer, both GPU developers …
Read More »XFX shows off its own R9 390X ahead of official announcement
It looks like AMD is giving its board partners clearance to continue teasing us with the upcoming 300-series of graphics cards. XFX has updated its R9 290X Double Dissipation product page, with images of the upcoming Hawaii-based R9 390X with the double dissipation cooler attached. Images show off the card …
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