With Multiplay's i46 gaming extravaganza about to kick off in the Telford International Centre, loads of sponsors will be vying for the attention of the thousands of hardcore gamers who attend. KitGuru takes a look at one of the sponsors and their ‘large event' pedigree. While hands-on gaming stands with …

While every game company spends big to make its stand more attractive than the next, the marketing people who create GamesCom exhibits are not shy of using plain, old-fashioned biology. Here's a second selection of the booth babes being used to pull punters on to stands. Don't worry ladies, you …

This whole industry is based on innovation. Like the man said, it’s not the most intelligent creature that wins – it’s the more adaptable. Having been inundated with images from the show, some of the most interesting came from Xigmatek. Let’s see what the company’s design and marketing guru, Tony …