Tag Archives: New

The world of IT is very competitive. It's rare for any company, no matter how good, to dominate a market for years – but that's just what Kingston has done in the memory sector. In the wake of GamesCom 2012, KitGuru managed to catch up with the company's Regional Director …

If we're lucky, then each new operating system makes the world a little better for everyone. Microsoft's approach is more of a 2 steps forward, then 3 steps back. One very specific feature in Windows 8 could put off a chunk of the enthusiast market. KitGuru gets a little Doom9 …

Microsoft made a monumental announcement this morning. No, it's not a revamped Windows 8, no the next Xbox isn't just around the corner. Microsoft has a new logo and it's inspiration is clearly Metro. The design language, not a shortening of another word. This is the first time Microsoft has …

There's nothing that floats a KitGuru's boat like an intelligent bundle and that's appealing and does not add to the cost of a product you wanted to buy anyway. nVidia did a great bundle with Lost Planet in the past and it's something that we try to take into account …

With Multiplay's i46 gaming extravaganza about to kick off in the Telford International Centre, loads of sponsors will be vying for the attention of the thousands of hardcore gamers who attend. KitGuru takes a look at one of the sponsors and their ‘large event' pedigree. While hands-on gaming stands with …

When you've rushed out to buy a brand new graphic card that costs as much as a small holiday, you can't wait to get it home and install it. With promises of pixel processing paradise still ringing in your ears, the screws come flying off the back of your chassis …

Yesterday, KitGuru carried the news that AMD was making some strong price moves. Naturally, these tend to be in dollars, so it's always nice to see how they translate into local currency before we celebrate too much. Checking the latest postings in their forum, it looks like OcUK were quick …

Without doubt, Multiplay are the masters of multiplayer gaming and the Insomnia series of LAN events is legendary. This weekend, Telford International Centre will be packed, wall to wall, with thousands of gamers – eager to win big prizes, have a laugh and make new friends. Asus will be there …

While PCs and traditional consoles were busy focusing on how many pixels could be cinematically shaded with ultra-realism a decade ago, the team at Nintendo went in a different direction with the Wii. It was a serious wake up call to the big boys and led to products like Kinect. …

Whether a graphic card wins or loses a benchmark battle is almost entirely down to the price that the manufacturer wants to charge for it. The actual line up from AMD and nVidia, when placed in a single column based on price, is called the product stack. KitGuru learns of …

Working under licence to one of the world's most famous brands is, without doubt, a game of swings and roundabouts. You need to balance the instant recognition that your new product launches will gain – against the pain of following guidelines where the merest hint that you have strayed – …

While Apple sells the world on a dream comprised of 50 shades of grey, the hardcore modders among you will crave something a little different. Over at GamesCom 2012, a large section of Hall 11 has been dedicated to the past (retro gaming), present (extreme sports) and the future (experimental …

While every game company spends big to make its stand more attractive than the next, the marketing people who create GamesCom exhibits are not shy of using plain, old-fashioned biology. Here's a second selection of the booth babes being used to pull punters on to stands. Don't worry ladies, you …

While experts on CNBC spent much of last Wednesday night discussing how likely it was that America would slip into a disastrous 2nd recession in 2013, after the presidential elections, Cologne was gearing up for the first public day of GamesCom 2012. KitGuru operatives sent back some cool shots that …

With original Apple founder in control, Apple would say no to small iPad. But with new boss man in charge the company is looking at a global economy and making the tough choices. Smaller iPad is one of these choices and the choice has been made. When OEM manufacturers in …

EXCLUSIVE INTEL INTERVIEW: At a recent Analyst's Day, nVidia went through its usual array of slides regarding a wonderful history, present conditions and how glorious the future is likely to be. All well and good, we'd have done the same if we had Tegra, Tesla, Quadro and GeForce in the …

It was almost a year ago that the world's weather patterns combined to cause the tragedy of the Thailand floods. Alongside the loss of life, Western Digital's hard drive production was knocked for six and the world suffered huge increases in price. As KitGuru predicted, summer 2012 saw prices return …

Following the launch of the late/fat/hot Fermi, nVidia's engineers buckled down to business and worked really hard to not only improve the rest of the Fermi range that followed, but also to achieve some extraordinary successes with low power parts into the Tegra family. Having seen the Nexus 7 up …

When KitGuru broke the news that Toshiba was cutting memory production in the quiet summer months to help firm up the price of SSDs etc, the affect was significant and immediate. Now that the initial concerns about availability have passed, the industry heavyweights are back in the ring to take …

With the inexorable march toward miniaturisation, there is a corresponding pressure to reduce not only the size of a person's computer – but also its electrical footprint. On Monday 13th August, Silverstone will take a big step toward the future with a tiny power supply. KitGuru takes a trip down memory lane, …

In an attempt to create the armed forces products of the future, the Pentagon has gone back to nature. Alongside a dog-like robot to carry a soldier's heavy equipment into the battlefield, they have also developed a tiny reconnaissance plane that emulates a hummingbird and another device that mimics a cheetah and …

While PC users are warm and fuzzy with the idea that they are tracked all over the web, pretty much all the time, Apple users seem to have a much higher expectation of privacy. Google circumvented the Apple users' choice to remain anonymous and, now, will pay the $22.5m price. KitGuru fixes …

Founded in 1966, Best Buy enjoyed around 40 years of success. However, its decision to rapidly expand across the globe – just as the globe was beginning a nightmare financial meltdown – has left it on life support with a very poor prognosis from the financial spin doctors. KitGuru ponders …

When Biswamohan Pani decided to leave Intel for AMD in the summer of 2008, he was asked point blank at an ‘exit interview' if he still had any Intel information or property. He lied and, as Intel would later find out, he'd also began working for chip rival AMD. KitGuru …

War can be murder, sure, but that doesn't mean that you should kill the environment and/or your bank balance while laying your enemies to waste. KitGuru gets all thrifty in the light of a new revelation from Lockheed Martin. We've all been to outdoor concerts where the music etc is …

Human beings love to be able to control their environment. When you spend hours in front of a PC, you want that experience to be as pleasant as possible. Antec has a new idea up its (transparent plastic) sleeve. KitGuru pulls out an LED torch and goes looking for the …

The actual creation of next generation content is one of the most processor-intensive tasks you can demand from your system. With the launch of its next-generation Maximus products at SIGGRAPH in Los Angeles, nVidia is aiming to place the bar high enough that no one else can touch the customers …

So finally, after more than half a year's deliberation, AMD has decided to fill the Chief Sales Officer role at AMD with the appointment of Senior Vice President John Byrne. KitGuru has been looking carefully at this situation for many months and is cautiously optimistic for AMD's future financials. When …

How many distributors a manufacturer needs for a product is a very personal thing. It's a decision that will be based on a number of factors – including price range, volume and the speed at which new lines are introduced. KitGuru considers AMD's new move to focus CPU and APU …

One of the most successful MSI mainboard ranges of recent times was the Big Bang. While very appealing in terms of pure specification, the boards were priced high and not accessible to everyone. Now MSI's engineers have taken a step back, pulled out the best features from Big Bang and …