Tag Archives: Monetisation

Ubisoft has been putting microtransactions into its large single-player titles for years now, often selling batches of premium currency that can be used to obtain in-game resources to accelerate your progress. In unsurprising news, Ubisoft plans to continue monetising its single-player games, including major licensed titles like Avatar: Frontiers of …

Last week, former EA CEO and current Unity CEO, John Riccitiello, landed in hot water after calling developers “****ing idiots” for not designing their games around monetisation systems. After facing thorough backlash across the internet over this, the CEO has now apologised.  The Unity CEO was trying to make the …

In the wake of the announcement that video game engine creator Unity and IronSource are set to merge, the company’s CEO sat down for an interview, where they claimed that those who do not embed monetisation into their games early on in the process are “****ing idiots.” John Riccitiello, the …

In an attempt to stop Facebook from turning into an ever-growing digital graveyard, the social network began handing loved ones control over the accounts of people that had passed. Evolving this feature, Facebook has now announced its new ‘Tributes’ section, which questionably monetises the dead. Accounts identified as inactive due …

Ubisoft has found itself in hot water with parents, after complaints that Just Dance 2019 was bombarding children with subscription messages despite utilising the supposedly safe “Kids Mode.” The publisher has since apologised, and claimed that it will rework its song listings to prevent such confusion in the future. Kids …

Back in February, YouTube controversially introduced new eligibility criteria for monetisation, raising the barrier for content creators to earn money from their videos. The Google-owned platform has revealed that this has been working as intended since its implementation, and that further changes are on the way, including a way for …

Given the impending return of microtransactions in Star Wars Battlefront II after EA’s recent controversy, the publisher has expressed its support of monetisation and said that the practice can be good for games. This has sparked worries regarding the recently announced Dragon Age sequel, however CEO Andrew Wilson says that …

For the past couple of years, YouTube has been tightening its rules around video monetisation, making it harder earn on the platform. In a blink-and-you’ll-miss-it decision, the Google owned service has increased its parameters for partnership, now requiring users to have 4,000 hours of watch time over the course of …

It’s no secret that EA is pushing microtransactions a lot harder in recent years, with concern particularly surrounding Star Wars: Battlefront 2’s loot crate system. Ex BioWare veteran Manveer Heir recently opened up about his experience working with EA, shedding light on the company’s latest approach to post-game monetisation. Just …

Since Google's acquisition of it back in 2006, Youtube has always been a bit of an opaque organisation. Getting through to support has never been easy and often changes are made without much consultation with the content creators. Lately that lack of transparency is causing real problems for some video …

Oculus has a big year ahead of it. Its Rift is likely to pass from excitable curiosity, to even more impressive technical product, to a real piece of consumer hardware before the end of the year. Its launch could usher in a new medium of entertainment and new gameplay experiences …