Each country has its own idea of what constitutes good design. Sometimes it's a regional thing. For most of Europe, less is more. A fact proven by the way the Audi line up continues to do so well – even the understated R8 is even a firm favourite with American …
Read More »nVidia slashes prices and takes fight to AMD
We love a bit of argy-bargy at KitGuru. There's nothing quite like a couple of multi-billion dollar corporations slugging it out, toe-to-toe, for market share. Right now, it looks like the winner is going to be you, the KitGuru reader. For our American cousins, argy-bargy is where everyone gets very …
Read More »Aria array offers affordable gaming from £319
One of the most discussed topics at KitGuru HQ is ‘Just how much do you need to spend in order to get a decent gaming experience?' – with opinions varying wildly. It really comes down to the image quality and resolution you want to enjoy Vs the size of your …
Read More »Asus brings a bottle of DirectCU II to the 7790 party
As any Guru of the Kit knows, your performance parts are only as good as the cooling solution you provide to take the excess energy away from the vital components. From its new-found position as ‘Number one for AMD graphics', Asus has great cooling technology and it's bringing it to …
Read More »Apple buys WiFiSlam for $20m
It's hard to remember anything undermining Apple's position in the market more than the maps debacle that accompanied the ousting of Google from iOS in favour of a self-branded product that struggled to find its butt with both hands. Now Apple has its heart set on a different kind of …
Read More »Samsung goes with 1.9GHz quad core S4
As reported on KitGuru a while back, the new Samsung S4 products will have the kind of processing power and storage specification that would not have looked out of place in a desktop PC 10 years ago. It now seems that the UK launch spec for the S4 has been …
Read More »IBM pioneers 2.7nm production possibility
You gotta love IBM. While the world plus dog runs around trying to sell a better tablet or phone or hamburger, the blue-suits at International Business Machines are happy focused on one thing: Creating tomorrow. Now Dr Parkin, one of IBM's Fellows, has spoken with Science Magazine and revealed an …
Read More »Google brings affirmative action hiring policy to Israel
Go almost anywhere in the world and ask people what kind of building they want to work in – and Google's creations are discussed early on and with passion. The company prides itself on integrating humanity into one happy unit. KitGuru wonders how this will work in Israel. Opening a …
Read More »Leveson says leave KitGuru alone, Queen not so sure
While the kick off point of the Leveson Report was the hacking of celebrities phones, the final solution to the problem seems to be shrouded in a cloud of uncertainty and contradiction. KitGuru ponders life behind bars for those found to be on the wrong side of at least one …
Read More »Cisco puts a number on Moor Insight’s prediction
When KitGuru caught up with Patrick Moorhead from Moor Insights at Distree last month, one of the things that most interested us was the way that Patrick went into some detail about how he sees the actual deployment of Intel's Computing Continuum rolling out. How much is it worth? This …
Read More »Why does Adobe Flash need so many updates?
When software works, the updates are few and far between. When things go wrong on a regular basis and you're always picking up new faults, then you need to issue loads of updates. KitGuru has noticed a lot of Adobe updates for Flash recently and is wondering ‘What, exactly, is …
Read More »How Sega TV adverts overcame bad Aliens CM reviews
While the industry itself might be experiencing wobbles, games still rake in a huge amount of money. But the traditional methods of promotion might be in trouble if the apparent lessons learned from the ‘Aliens: Colonial Marines' launch prove accurate. KitGuru considers the power of a well placed ad campaign. …
Read More »SanDisk gets aggressive on USB Pen Drives
The bloodbath that was the SSD price war of 2012, was driven in large part by the arrival of SanDisk. While the company might occupy the expensive/high end when it comes to extreme memory cards for digital SLR cameras, it seems SanDisk is no shrinking violet when looking to taking …
Read More »Is the AMD FX 6300 the best CPU under £100?
With so much emphasis on Intel's amazing ‘k' series chips, it's easy to lose track of the fact that most systems sold in the USA and Western Europe, actually use something that costs far less. The latest offer from Aria has drawn our attention to an interesting question, “What is …
Read More »Patriot goes Supersonic with Mini data transfer
While most data transfers actually happen at a terrific speed, there's still that ‘tapping your fingers – waiting for it to be over' feeling when you need to move a big chunk of data quickly. Patriot has now launched the Supersonic Mini which it hopes will go some way to …
Read More »nVidia 655Ti rushed out to battle 7790
In life, people walk in a lot of different directions. It's often said that a leader without followers is just a bloke taking a walk. You know you're leading when you look over your shoulder and find that the next person is right behind you – taking the same steps/turns …
Read More »Patriot launches AERO – wireless mobile hard drive
The market for storage shows no sign of slowing down and, recently, there has been a big push to make back-up and sharing systems as easy to use as possible. For many, that means cross-platform compatibility and no wires. KitGuru takes a look at Patriot's latest launch. Here at KitGuru …
Read More »Samsung prepares Galaxy S 4 for biggest launch in history
With an 8 core processor and 1080p rumoured, Samsung is promising an iconic phone. Times Square is an iconic location. This afternoon, Samsung will take over the whole square for what promises to be the biggest launch in phone history – for what Samsung hopes will be the biggest selling …
Read More »Aria cancels City Link for poor service – appoints DPD
Online shopping is all about fulfillment. While you might spend time researching your purchase – from the time you hand over your credit card information, all you care about is getting satisfaction. One of the UK's most popular online resellers has spoken with KitGuru about its decision to upgrade from …
Read More »Roy Taylor and Never Settle impacts nVidia
The appointment of Roy Taylor, former nVidia VP for global graphics sales, was reported on KitGuru first. At the time, we could see the significance of AMD CSO John Byrne's team selection – but the question would remain, “How long would it take for Roy to begin impacting AMD's business”. …
Read More »No SSD? Why are laptop companies so sad?
Since 2010, KitGuru has been driving the notion that all systems should boot off an SSD. With the pricing on SSDs so competitive across the board – and laptop companies telling us how important battery life is – why do the vast majority of notebooks come with a cruddy old …
Read More »Microsoft insider reveals attack on iPad’s Achilles heel
There are press briefings, there are the whispers you get around certain companies and there the ‘friendly chats in a quiet corner, when no one is listening'. With or without alcohol, our experience says that ‘3' is the way to go when you really want to know what a major …
Read More »Helen Thomas from GFT drives innovation at CeBIT
Historically. the CeBIT trade show was all about innovation. It was the place you went to see products that had not been released and which might change the market for good. At CeBIT 2013, inovation was thin on the ground – except in the massive GFT booth, branded CODE_n. KitGuru …
Read More »Synology launches free upgrade for DiskStation Manager
Synology has today released the latest update to its popular DiskStation Manager software. While the ‘4.2' version name itself might not sound like much – the company's CEO claims that this is one of the biggest advances in storage software for some time. KitGuru considers a free demonstration over on …
Read More »nVidia prepares to announce positive numbers
While the world of stocks and shares is supposed to be 100% water tight when it comes to the leaking of early info, for some reason every time a company is about to announce good or bad numbers – there is a corresponding increase or decrease in share values leading …
Read More »Arctic leads the charge in portable power banks
Running out of juice is a pain. Whenever it happens, you just wish that you had half an hour spare to stick your phone or other cool electronic device into a hotel wall socket and get a few bars back. But what if you're no where near a hotel? Arctic …
Read More »AMD takes component marketing to the Max
The days of building a slightly better mouse trap and waiting for the customers to bang down your door are gone. These days, marketing is everything. Ahead of CeBIT 2013 and the showcasing of its latest APU products, KitGuru catches up with the chap who's taken over generating demand for …
Read More »Shocking pace of change – Moor Insights to follow
Having VP-ed at the highest levels in the tech industry, Patrick Moorhead has now started his own consultancy and he came over to Monte Carlo to share his latest insights with an eager crowd of EMEA's top buying and selling talent. KitGuru operatives managed to sneak out some telling shots. …
Read More »nVidia set to seal its lock on the workstation market
Learning to ‘follow the money' is one of life's most important lessons. It helps answer so many questions – in every walk of life. Sure sex and drugs and rock-n-roll plus the need for weapons and violence figure into the equation, but the money trail is crucial. For graphics, that …
Read More »Bulgarian and Romanian immigration to boost UK tech economy
When January 2014 rolls around, 29 million Bulgarian and Romanian citizens will have free right to passage across the European Union – able to settle and work in any country they choose – without the need for additional documentation. Many to the right of politics are concerned, but KitGuru caught …
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