Tag Archives: kitguru

Working under licence to one of the world's most famous brands is, without doubt, a game of swings and roundabouts. You need to balance the instant recognition that your new product launches will gain – against the pain of following guidelines where the merest hint that you have strayed – …

While Apple sells the world on a dream comprised of 50 shades of grey, the hardcore modders among you will crave something a little different. Over at GamesCom 2012, a large section of Hall 11 has been dedicated to the past (retro gaming), present (extreme sports) and the future (experimental …

While every game company spends big to make its stand more attractive than the next, the marketing people who create GamesCom exhibits are not shy of using plain, old-fashioned biology. Here's a second selection of the booth babes being used to pull punters on to stands. Don't worry ladies, you …

While experts on CNBC spent much of last Wednesday night discussing how likely it was that America would slip into a disastrous 2nd recession in 2013, after the presidential elections, Cologne was gearing up for the first public day of GamesCom 2012. KitGuru operatives sent back some cool shots that …

With original Apple founder in control, Apple would say no to small iPad. But with new boss man in charge the company is looking at a global economy and making the tough choices. Smaller iPad is one of these choices and the choice has been made. When OEM manufacturers in …

EXCLUSIVE INTEL INTERVIEW: At a recent Analyst's Day, nVidia went through its usual array of slides regarding a wonderful history, present conditions and how glorious the future is likely to be. All well and good, we'd have done the same if we had Tegra, Tesla, Quadro and GeForce in the …

It was almost a year ago that the world's weather patterns combined to cause the tragedy of the Thailand floods. Alongside the loss of life, Western Digital's hard drive production was knocked for six and the world suffered huge increases in price. As KitGuru predicted, summer 2012 saw prices return …

Following the launch of the late/fat/hot Fermi, nVidia's engineers buckled down to business and worked really hard to not only improve the rest of the Fermi range that followed, but also to achieve some extraordinary successes with low power parts into the Tegra family. Having seen the Nexus 7 up …

When KitGuru broke the news that Toshiba was cutting memory production in the quiet summer months to help firm up the price of SSDs etc, the affect was significant and immediate. Now that the initial concerns about availability have passed, the industry heavyweights are back in the ring to take …

With the inexorable march toward miniaturisation, there is a corresponding pressure to reduce not only the size of a person's computer – but also its electrical footprint. On Monday 13th August, Silverstone will take a big step toward the future with a tiny power supply. KitGuru takes a trip down memory lane, …

In an attempt to create the armed forces products of the future, the Pentagon has gone back to nature. Alongside a dog-like robot to carry a soldier's heavy equipment into the battlefield, they have also developed a tiny reconnaissance plane that emulates a hummingbird and another device that mimics a cheetah and …

While PC users are warm and fuzzy with the idea that they are tracked all over the web, pretty much all the time, Apple users seem to have a much higher expectation of privacy. Google circumvented the Apple users' choice to remain anonymous and, now, will pay the $22.5m price. KitGuru fixes …

Founded in 1966, Best Buy enjoyed around 40 years of success. However, its decision to rapidly expand across the globe – just as the globe was beginning a nightmare financial meltdown – has left it on life support with a very poor prognosis from the financial spin doctors. KitGuru ponders …

When Biswamohan Pani decided to leave Intel for AMD in the summer of 2008, he was asked point blank at an ‘exit interview' if he still had any Intel information or property. He lied and, as Intel would later find out, he'd also began working for chip rival AMD. KitGuru …

War can be murder, sure, but that doesn't mean that you should kill the environment and/or your bank balance while laying your enemies to waste. KitGuru gets all thrifty in the light of a new revelation from Lockheed Martin. We've all been to outdoor concerts where the music etc is …

Human beings love to be able to control their environment. When you spend hours in front of a PC, you want that experience to be as pleasant as possible. Antec has a new idea up its (transparent plastic) sleeve. KitGuru pulls out an LED torch and goes looking for the …

The actual creation of next generation content is one of the most processor-intensive tasks you can demand from your system. With the launch of its next-generation Maximus products at SIGGRAPH in Los Angeles, nVidia is aiming to place the bar high enough that no one else can touch the customers …

So finally, after more than half a year's deliberation, AMD has decided to fill the Chief Sales Officer role at AMD with the appointment of Senior Vice President John Byrne. KitGuru has been looking carefully at this situation for many months and is cautiously optimistic for AMD's future financials. When …

How many distributors a manufacturer needs for a product is a very personal thing. It's a decision that will be based on a number of factors – including price range, volume and the speed at which new lines are introduced. KitGuru considers AMD's new move to focus CPU and APU …

One of the most successful MSI mainboard ranges of recent times was the Big Bang. While very appealing in terms of pure specification, the boards were priced high and not accessible to everyone. Now MSI's engineers have taken a step back, pulled out the best features from Big Bang and …

At 06:32 this morning, the Mars Science Lab completed the second stage in its journey to discover if the Red Planet ever supported life. KitGuru breathes a sigh of relief. In a novel twist to space exploration, NASA scientists have programmed Curiosity to behave exactly like a human on holiday. …

At the time KitGuru sits down to write this story, NASA's Curiosity space rover is closer to Mars than the moon is to Earth. Around 6am UK time, the world's most expensive landing vehicle will try and nestle its 1 ton bulk on the surface of the Red Planet and …

We live in a price sensitive world, so when KitGuru noticed that Aria was offering 80GB and 240GB refurbished SSDs from Corsair, we decided to dig a little deeper and consider what actual value these offers have. We warn you, if you have been seriously considering putting an SSD in …

With Windows 8 on the verge of release, ‘software disasters' are foremost on KitGuru's mind. News has surfaced in the US of A that shows the perils of automating mission-critical tasks. As 1,500 people at Knight Capital wonder if they will have a job next week, KitGuru checks its piggy …

Leading graphics card manufacturer, AFOX, has introduced its single-slot HD 7850 claiming it to be "the world's most powerful single-slot graphics card".

With $2.5 billion on the table, Apple and Samsung will be punching each other to death with squads of highly paid lawyers in a California court room. Central to Apple's case is that the launch of the iPad in 2010 (three years after the iPhone in 2007) heralded the world's …

In one of the most bizarre stories of recent times, a British teenager has been arrested for a tweet in which no one swore, threatened, made racial or sexual statements. KitGuru considers how free a country can be when you're not free to tweet an opinion. Right now, in the …

Supply and demand it at work in the SSD market – and it appears to be pushing pricing up. KitGuru wonders if a complete series of ‘SSD price drop' stories might now need to get published in reverse. When all is said and done, there are only a handful of …

Apple and Samsung spend a lot of time working together toward a common goal: Making Apple products possible with processing chips manufactured by Samsung. At the same time, each company's legal alter ego seems to have its hands wrapped around the other's throat, in court, somewhere in the world. KitGuru …

Back in June, an act hired to entertain a Microsoft ensemble, decided to engage in some four-letter jokes, which caused the software giant some embarrassment. Now it's emerged that an ‘in joke' from its HyperV Virtualisation team has caused an issue. KitGuru examines this boob for size and impact. Someone …