There are a lot of things you can do in this world to increase sales. Innovation is key – and the price you decide to charge can also be a big influence – but one thing is clear: The more stores that sell your product, the more chance you have …
Read More »Will Furby be the big kids tech-gift for Xmas?
While ‘wee-tee-kah-wah-tee' won't mean a great deal to most of you, over 40 million people across the world have a fair chance of knowing that it means, “Sing me a song”. To put that number in perspective, it's around the same as the number of people on the planet who …
Read More »Arctic prepares Bluetooth version of popular P402 headset
With its Audi-like looks, comfortable cushions and low pricing, Arctic tells us that the P402 headset has become quite popular among its customers – but the company got a lot of feedback about the fact that a cable was required. Now that's changing. KitGuru ponders the benefit of a wireless …
Read More »Has AMD taken 2 years to follow nVidia’s footsteps?
At CES in January 2011, Jen Hsun gave a big speech about the fruits from Project Denver, the idea of nVidia working with another company to incorporate important CPU technologies that the graphics giant lacked in its portfolio. Today, in San Francisco, AMD looks set to make a very similar …
Read More »Financially flat Intel is very attractive in a new way
KitGuru has spent time, possible too much time, analysing AMD's financial state in recent articles – but not really gone into any depth on Intel and what the future might have in store, financially, for the world's biggest CPU company and its investors. We pull out the trusty abacus and …
Read More »Samsung tablets don’t infringe Apple’s patents – official
That's according to Apple. We checked. Going to Apple's site, you find a lot of PR spin about Samsung not being as cool as Apple, but – in the end – the conclusion is very clear and simple. KitGuru dons a barrister's wig and prances around the office with a …
Read More »be quiet! design competition winners announced
On 28th September, KitGuru kicked off one of the strangest competitions we're ever done. Forget the 'email this address and we'll pull your name out of a hat' scenarios of old – be quiet's Marketing Gurus wanted our readers to pick up pen, paper and Photoshop, in order to position …
Read More »Exclusive Natasha Sampson interview reveals Radeon RAMDisk secrets
Most of the noise around the AMD brand recently has focused on the low share price, the redundancies and the company's overall prospects for the future. Today, we're taking a look at one of its recent technology launches, Radeon RAMDisk. KitGuru gets up close and personal with AMD memory guru, …
Read More »Asus launches ET2300 All-in-One for Windows 8
While PC users across the globe will be complaining bitterly about the Windows 8 interface change, there's no doubt that it will work wonders for tablet and other touch screen users. Asus already has a brand new product ready for your special touch. KitGuru gives its dirty fingers a good …
Read More »Weak consoles blamed for stagnantion of gaming market
If there's one thing making the hardware market stagnate, it's the gaming console. That's according to you, the KitGuru reader. Without amazing new games coming through in droves, where's the drive to buy new hardware? KitGuru's loyal followers lay the blame at the collective doors of Microsoft, Sony and Nintendo. …
Read More »Will nVidia have discrete desktop graphics to itself within 5 years?
For years, nVidia has enjoyed a huge lead in workstation graphics. No secret. Quadro brings in serious profit. The connection from workstation to desktop was tenuous – as both had very different brands, markets, drivers and sales strategies. But there's one thing that Quadro gives nVidia, which could be crucial …
Read More »Wear the Intel everywhere, 1984 anyone?
Having cemented its position as the dominant player at the top end of the processor market, Intel is looking to spread its wings over the coming years – to evolve and permeate every part of society – leaving no (st)one unturned. Now, it seams, the tech giant wants to get …
Read More »Samsung cancels contract to supply Apple with Retinas
Around a year ago, the magic glue holding Samsung and Apple together as technology partners, was called into question time and time again – as both sides were investing million in suits and counter suits. In most normal walks of life, the two would have parted company a long time …
Read More »New Radeon drivers to increase performance ‘significantly’
Working in the AMD graphics team, right now, must be one of the most bizarre experiences in the world. While departments are scrambling everywhere to deal with the company's new focus into non-PC space by 2022, the graphics team are quietly doing exactly what they're required to do. KitGuru checks …
Read More »Docomo launches realtime voice translator
It's the stuff of Star Trek. Japanese telecoms giant Docomo believes its ready to unleash an app that will translator English, Japanese and Korean in real time on phone calls. This is one of the most stunning announcements we've heard, in any language. KitGuru 聞くための準備. Companies like Dragon Speak have …
Read More »AMD loses over 1,000 jobs during evolution
During last night's Q3 financial call, AMD executives delivered the news that KitGuru has expected for almost a year – a significant reduction in workforce going forward. It simply doesn't need the same workforce going forward as it did in the past. KitGuru pulls out the abacus to calculate the …
Read More »Samsung follows OCZ lead on large-sized SSD pricing
It's like a tiny glimpse into the future. OCZ has been pushing out some very aggressive deals into the market on large scale SSD – and now the big boys are following. The latest game of price-based kiss-chase is happening around the 240/256GB drives. Both Samsung and OCZ have something …
Read More »Kaspersky warns of targeted Cyberbomb MiniFlame threat
Most of KitGuru's readers are probably not schooled in the whole art of nuclear warfare – which is a good thing. Those who grew up prior to the eighties would have been presented with many documentaries on the threat posed by the USSR and its advanced nuclear weapons programmes. Reading …
Read More »Aria offers business users Windows 7 PCs for £99
With Windows 8, Haswell, GTX700 and Radeon 8000 all coming soon, it's work pausing every now and then to realise that the vast majority of business users are not batting in that league. They have a very different set of requirements – sometimes as simple as ‘Need a PC for …
Read More »240GB SATA III SSD hits £129 on OcUK
While some of the big players in the market, like Kingston working with Overclockers and eBuyer, have peppered the £100 mark with some 240/256GB SSD deals, those have been for the older SATA II technology. Old stock depleted, cluster bombs of SATA III product are now targeting the same area. …
Read More »NZXT 820: The devilish Phantom strikes again
Originally launched as ‘Gaming Armour', NZXT has enjoyed the most success with its stylish Phantom chassis over the past couple of years. Now it's ready to re-vamp a classic, KitGuru wonders whether to be scared or excited. With a built-in 4-channel fan-controller, alongside an SD card reader and lit back …
Read More »Thermaltake launches Evo Blue 2
It's not often a technology company launches a product that is openly labelled ‘Flashy', but when LEDs have been built in from the ground up – maybe it's an idea. The product info says ‘Turbo Powered PSU', so KitGuru brought along a tin of fresh-Porsche smell, just in case. The …
Read More »XBox Music set to launch
Prepare for a revolution. Sit down, strap in and get ready. Microsoft is on the verge of launching an amazing new system that will, wait for it, allow you to listen to the music you want, when you want and where you want. Wow. KitGuru finds a cool, dark room …
Read More »iPhone 5 increases global frieght charges
With more than 5 million iPhone 5 units shipping in the first few days after launch, someone, somewhere in the world, needs to load boxes into a van, drive them to an airport or ship loading bay and help them on their DHL/UPS way across the world. KitGuru wonders if …
Read More »Game Changer changes games and communication
The offices of KitGuru are regularly assailed with all manner of emails, brochures, presentations, videos and an assortment of other attention-grabbing ways to tell us that one company or other is doing well and launching something popular. While we can't say with 100% certainty that it is always the best …
Read More »Cameron encourages Seedrs – no torrents in sight
The world divides a lot of different ways, male and female, young and old – but one of the most basic and long lasting divisions that's not related to genetics, must be ‘worker' and 'employer'. Boosting the technology industry means increasing sales, which means increasing employment. The Coalition seems to …
Read More »Silverstone FF142 wants to get stuck on you
We can all agree that the enemies of a modern PC include water, boiling oil, missile attack and – more commonly – simple dust. While Silverstone is not able to protect against liquids or missiles, the company's latest invention might help you with small particles. KitGuru wades through a cloud …
Read More »Intel Gaming Pentathlon powered by everyday devices
Arriving at the plush downtown offices of Hill & Knowlton, one of the world's oldest PR companies, on a chilly October evening – you would have been greeted by the site of a heap of IT journalists squatting, jumping, dancing and laying around big screens playing what appeared to be …
Read More »Rory Read orders FX parts refresh for AMD in October
Given that they are up against Intel, with the Tick-Tock processor delivery schedule and more FABs than McDonald's got buns – you have to give AMD credit for trying. AMD's CEO has ordered the launch of a faster range of FX processors before Halloween's night is out. Is it trick …
Read More »Slip in Moore’s Law suits Intel product planning
We've all watched the Olympics. How many times have we seen a close-fought race end in a new world record? How many times have we seen one person completely dominate an event, only to pull up before the finishing line and miss smashing the old record by a big margin. …
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