Back in June, Apple announced that long-time chief designer, Jony Ive, would be leaving the company behind and starting up his own design firm. Now, the changeover is as official as can be, with Ive being removed from Apple's executive leadership page. Ive's last day at Apple was never specifically …
Read More »Jony Ive is leaving Apple after almost three decades
After almost three decades working at Apple, Jony Ive has announced that he will be stepping down and leaving the company this year to start his own company. Ive has served as the Chief Design Officer at Apple for many years now and has been responsible for the design of …
Read More »Jony Ive: Apple Watch is a not a competitor for mechanical watch
Apple Watch is finally here and it is available for various segments of the market, addressing different customers with various usage models. Even though there are expensive Watch Edition models in the lineup, Apple does not think that its new devices compete against high-end mechanical timepieces. When Apple introduced its …
Read More »Jonathan Ive: next-gen Apple products will use all-new materials
Apple has always been a pioneer when it comes to materials. The company was among the first to use titanium to make its notebooks and was one of the first makers to use aluminium bodies for its laptops. The company continuously experiments with new materials to further improve its devices. …
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