Last week, Unity received a surprise acquisition offer, with mobile-focused company, AppLovin, offering $17.5 billion. There's just one problem, the merger would mean that Unity would have to cancel its previously announced deal to acquire IronSource. After talking it over, Unity has decided to go ahead with its original plans. …
Read More »Unity CEO calls devs who don’t bake monetisation into games “****ing idiots”
In the wake of the announcement that video game engine creator Unity and IronSource are set to merge, the company’s CEO sat down for an interview, where they claimed that those who do not embed monetisation into their games early on in the process are “****ing idiots.” John Riccitiello, the …
Read More »