Six years ago, Steve Jobs announced the iAd service designed to allow mobile publishers to serve up unobtrusive advertisements on iOS. However, due to Apple's standard 30 percent cut on anything sold via the iOS platform, prices were quite high and the service never really took off, which means that …

Reports in the last week indicate that Apple are cutting costs to advertise through their iAd platform. The reports by news agencies such as Bloomberg show a drop by as much as 70 percent for companies wishing to advertise. When the iAd system was initially launched, CitiGroup and a few …

Adidas have recently been working with Apple on a $10 million deal to place mobile advertisements on Apples iAd service. Latest reports show that Adidas have pulled out of the deal because Apple have been to controlling during the process. Silicon Valley Insider has claimed that Adidas pulled their campaign …