Star Citizen has been in development for a long time, with Cloud Imperium Games continuing to crowdfund the game through the sale of ships, many of which are still ‘concepts' and not actually in the game yet. Now, the UK's Advertising Standards Authority (ASA) has stepped in, forcing CIG to …
Read More »UK ISPs forced to cut down advertised speeds following ASA ruling
In November 2017, the UK's Advertising Standards Agency (ASA) ruled that broadband providers would have to start advertising average speeds to customers, rather than top speeds. As always, it takes a while for these rules to properly fall into place, but the switch has now happened, and it looks like …
Read More »ASA decides No Man’s Sky marketing did not mislead customers
Back in September, we learned that the Advertising Standards Authority here in the UK was investigating No Man's Sky after several complaints were made about the game's marketing and its Steam page specifically. At the time, it was argued that screenshots did not represent the final game and nor did …
Read More »The ASA is investigating No Man’s Sky
No Man's Sky didn't end up being the game many had hoped it would be and to make matters worse, in many ways, it didn't turn out to be the game promised either. As a result of this, it looks like the UK Advertising Standards Authority (ASA) has launched an …
Read More »UK’s ad watchdog is making ISPs simplify broadband pricing
The UK's Advertising Standards Agency (ASA) has confirmed that it is introducing new guidelines that would put ISPs in a position where they would need to make broadband pricing more transparent and simplify packages. This comes just a day after TalkTalk confirmed that it would be taking the first steps …
Read More »The ASA tells Valve off for misleading GTA V sale
Grand Theft Auto V launched on the PC back in April this year, just six weeks before Valve's summer sale kicked off in June. Due to how new the game was, a deep discount wasn't applied to the title, though it sort of looked that way. During the sale, GTA …
Read More »YouTubers now have official guidelines for advertising
Google Adsense revenue has taken a hit over the years thanks to the popularity of browser extensions like Adblock Plus. As a result, many YouTubers have resorted to outside sponsorships and advertising deals that can be integrated directly in to their videos. Since these sorts of deals are so new, …
Read More »The ASA wasn’t happy with Sony’s Anniversary PS4 contest
It seems that a few people were unhappy with the way Sony and UK retailer, GAME, handled the UK 20th Anniversary Edition PlayStation 4 contest. The promotion took place late last year and was designed in an attempt to reward ‘loyal fans' by giving them the one off chance to buy …
Read More »Youtubers warned by Ad Standards to flag promo videos
Along with all of the GamerGate furore that has engulfed the world of games journalism in the past few months, Youtube Let's Players have been catching flak too, for not making promotional videos obvious enough. Sure they might have put a disclaimer in the description, but when the content in …
Read More »ASA upholds Aliens: Colonial Marines trailer complaint
The Advertising Standards Agency has upheld a complaint from a redditor, over the way Sega and Gearbox Software advertised Aliens: Colonial Marines, by using demo footage from much earlier in development (which looked fantastic in comparison to the final product) forcing them to put a disclaimer on all future ad …
Read More »Apple stores set to fall foul of Trading Standards?
Here at KitGuru, we like the idea that all advertising needs to be legal, honest and decent. It's a cornerstone of how the world does business and it's to be applauded. Photos sent in from a shopping centre in North London have given cause for concern with the packaging of …
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