Tag Archives: AR

For years now, Facebook has been making efforts to branch out beyond social networking. At one point in time, the company tried to topple the smartphone market with its own phone, which swiftly failed. Nowadays, Facebook owns Oculus and is enjoying success in the VR space and now the next …

During CES in January, we learned that Asus would be taking its first step into the virtual reality market with the launch of its first HMD. At the time, we heard that the first Windows 10 Mixed Reality headset would be available in Q1 and now it seems that time …

It is well known at this point that Apple is experimenting with Augmented Reality technology, with hopes of releasing a head-mounted display at some point. Apple dipped its toes in the water last year with the introduction of AR features on the iPhone 8 and iPhone X, but there are …

There was a lot to unpack following Apple's iPhone launch event last night. We've already had a chance to cover the iPhone 8 and iPhone X announcements and the Apple TV 4K. However, one thing we didn't touch on was the first Augmented Reality video game built for iOS 11. …

Globacore, a Canadian company specializing in creating unique AR/VR experiences, has dug deep in the ol’ chest of fond memories and converted a childhood favourite into a HoloLens game. Aptly named HoloLems, the AR adaptation is basically a tribute to the classic 90s videogame. Lemmings was a 2D side-scrolling puzzle-platformer …

Chinese search giant Baidu has announced the opening of a brand new branch of the company which will focus entirely on augmented reality. The new research facility is part of a $200 million investment by the firm which it hopes will drive future profits, partly through the creation of new, augmented …

Augmented reality has a lot of potential to help us learn new skills, experience new entertainment and even shop. The problem with the latter though is it often requires the use of a third party applications; not with Augment for Retailers though. The AR SDK makes it possible to natively …

Microsoft's Hololens has been available to early adopters for a while now – with a hefty $3,000 price tag to boot. Now though it's set for commercial availability, with Microsoft shipping it out to business as part of its new “Commercial Suite” package, which a number of new features designed …

It looks like Microsoft could have some serious competition in the augmented reality space soon as reports are suggesting that Intel is developing its own competitor to the HoloLens. According to sources familiar with Intel's plans, the company's new Augmented Reality headset will use the firm's own RealSense 3D technology. …

Yesterday was a big day for virtual reality, with thousands of HTC Vive headsets sold to pre-orderers around the world. But Microsoft also debuted a developer version of the Hololens headset. Priced at $3,000 (£2,150), its augmented reality offers something very different, even if it can also do gaming. One of …

Although the last news we heard about Microsoft's Hololens headset was that it wouldn't be available to consumers for some time, there's now a real suggestion that it may officially go up for pre-order later today, 29th February. The rumour also suggests that it will be bundled with a few games, …

Altering reality is perhaps the biggest theme of the Consumer Electronics Show this year, but it's not all about HTC and Oculus, as DAQRI has come up with an AR device of its own, powered by an Intel processor, RealSense 3D camera, and the ability to overlays schematics and blueprints …

It looks like Asus is preparing to get in to the augmented reality business, with its own pair of AR glasses. We recently heard that Asus might be interested in putting together its own version of the Hololens in collaboration with Microsoft but now it looks like the company might …

It seems that Microsoft might not be the sole supplier of the Hololens as Asus is apparently in talks with the company to build its own version. This would make Asus the first third-party company to build a version of Microsoft's augmented reality headset if a deal can be made. …

Amazon has designed its own pair of augmented reality glasses, judging by a recent patent filing from the company. While many other device makers are currently focussed on virtual reality, there aren't as many big names currently working on augmented reality, aside from Microsoft with the Hololens and Google with …

Eye-tracking company, Tobii announced today that its software and hardware is at the point where it is ready to be implemented with consumer devices, like laptops, or possibly even virtual reality or augmented reality products in the future. Tobii has been well-known in this space for quite some time and …

Qualcomm has gone ahead and sold off its augmented reality business for a hefty $65 million. The former Qualcomm subsidiary is known as Vuforia, and it had been under the chip maker's wing for the last few years, creating tools for developers to create AR content for smart devices. Right now, Vuforia …

Microsoft Corp.’s HoloLens is an impressive device that the company hopes will create a new product category. At present, it is hard to imagine potentially popular usage models for HoloLens and it is uncertain whether Microsoft’s hopes are justified. One thing that is clear is that the device will be …

Nintendo has finally started to put a bit of marketing behind one of its more forward thinking features for the 3DS, its Augmented Reality cards featuring your favourite plumbing hero, some of his friends and at least a couple of his enemies, by creating a new site to promote it, …

Well the VR scene is certainly heating up. Oculus Rift is winding up towards its commercial release and Avegant is working on its own retinal projection system, but don't think for a second that this is going to be a two horse race. Remember those couple of Valve employees that …

Two of the employees let go during the big Valve cull earlier this year, Jeri Ellsworth and Rick Johnson, have been gifted the augmented reality glasses tech that the Half Life maker was working on and they've been beavering away at it since they were let go, suggesting that the …

Augmented reality is a technology that's truly in its infancy, but it has potentially huge applications. It could be used to leave messages for friends as they explore the real world, turn board games into fully animated, digital displays and now, have Mario and his friends, interact wherever you want. …