Two years ago, KitGuru analysed AMD and came to the conclusion that reducing the salary bill by as much as possible was a perfectly valid business technique – and one that AMD should get into more and more. Now, as we approach 2013, KitGuru takes another look at the thousands …
Read More »AMD Trinity A10 5800k performance demonstration
You always need to be at least a little suspicious when a company shows you a set of comparative benchmarks. But, as they say, forwarned is forarmed. AMD had a number of systems on show in London yesterday and world famous overclocking expert (and now AMD PR expert) Sami Makinen …
Read More »Exclusive Trinity interview with AMD VP Leslie Sobon
From the point where Intel launched Conroe, AMD has had some serious challenges in the desktop processor market. Now, speaking as the head of the desktop business team on the eve of the launch of Trinity, Leslie Sobon seems quietly confident of her company's ability to grow its market share. …
Read More »Intel VP claims RiverTrail will rule in 2013
The world is becoming an inherently more graphical, more tactile place where we – as users – are being pulled to the mainframe data storage concepts of old (where all the important stuff is being held elsewhere), while at the same time seeing big increases in locally available compute power …
Read More »AMD reshuffles EMEA looking for winning hand
Rumours off the grapevine this morning indicate a big set of changes down at AMD, with the new Chief Sales Officer determined to put the company on the right track in the face of the toughest market conditions the chip specialists have ever faced. KitGuru stands around the mini-kitchenette and …
Read More »Sleeping Dogs alongside AMD high end cards
There's nothing that floats a KitGuru's boat like an intelligent bundle and that's appealing and does not add to the cost of a product you wanted to buy anyway. nVidia did a great bundle with Lost Planet in the past and it's something that we try to take into account …
Read More »Overclockers react quickly to AMD price drop
Yesterday, KitGuru carried the news that AMD was making some strong price moves. Naturally, these tend to be in dollars, so it's always nice to see how they translate into local currency before we celebrate too much. Checking the latest postings in their forum, it looks like OcUK were quick …
Read More »AMD’s Radeon HD 7950 is set to receive a speed boost
With the nVidia GTX 660 Ti's release imminent, AMD's popular HD 7950 graphics card will soon be the recipient of a clock speed-boosting BIOS update. The update is intended to better prepare the 6 month old card for the stiff competition that it should receive from nVidia's GeForce GTX 660 Ti. The …
Read More »Intel engineer gets 3 years for stealing chip secrets
When Biswamohan Pani decided to leave Intel for AMD in the summer of 2008, he was asked point blank at an ‘exit interview' if he still had any Intel information or property. He lied and, as Intel would later find out, he'd also began working for chip rival AMD. KitGuru …
Read More »AMD brings new focus to UK processor strategy
How many distributors a manufacturer needs for a product is a very personal thing. It's a decision that will be based on a number of factors – including price range, volume and the speed at which new lines are introduced. KitGuru considers AMD's new move to focus CPU and APU …
Read More »AFOX introduces “the world’s most powerful single-slot graphics card”
Leading graphics card manufacturer, AFOX, has introduced its single-slot HD 7850 claiming it to be "the world's most powerful single-slot graphics card".
Read More »AMD console guru defects to nVidia
Ten years ago, Bob Feldstein was busy taking the lead on a deal with Microsoft that would lead to the Xbox 360 console being launched with ATi technology inside. Now he's made the move across to nVidia. KitGuru dances in front of a Kinect controller and ponders the nature of …
Read More »AMD financials predict Q3 drop while Intel targets increase
Following AMD's early heads-up to the market that it could miss its stated target for 2012, it comes as little surprise that today's numbers are not strong. So what next for AMD and how should it react? KitGuru leans against a Wall in the Street and ponders whether money ever …
Read More »AMD slashes high end graphics prices
With some rocky sales results predicted for Q2 2012 and no Chief Sales Office in place, AMD has been looking to add stimulus for the (traditionally) quietest quarter of the year. KitGuru has its channel price movement ear to the ground and this is what we've heard from the herd. …
Read More »AMD, Intel and nVidia work in parallel on new supercomputers
If you believe that competition is a good thing, then the US Department of Energy is going about the problem of ‘How best to construct tomorrow's super computers' in the right way. KitGuru dons flip-flops and heads off to consider the impact of PetaFlops. While PC labs across the world …
Read More »Zoostorm PC Review (with AMD Vision A6-3500 APU)
The Zoostorm brand may not be instantly recognisable to many but they have been around now for a few years. They are a UK based systems integrator who build budget friendly computers predominantly for the home and education markets. Rather than sell PCs direct to the consumer however Zoostorm have …
Read More »Will AMD’s missing vital ingredient prevent cooking on gas?
Success in any market needs the right combination of products, pricing, players and placement. In simple terms, correctly marketing the right products into the right markets with the right team of people around you – and your success is pretty much guaranteed. But what happens when you have gaps in …
Read More »Ex-AMD VP questions logic of chasing process shrink
One of the most dedicated chases in the IT industry is the one that Intel, nVidia and AMD engage in when it comes to process shrinkage. Indeed, with its vast array of fabrication plants, Intel's entire mantra is based on the idea of Tick-Tock: Shrinking a known technology, before inventing …
Read More »Exclusive interview with Dr Lisa Su from AMD
You can always tell how useful a person is to a company. As each new skill is realised, so another set of responsibilities is loaded on your shoulders and your job title increases. Not only does Lisa Su have Bachelors, Masters and Doctorate degrees in electrical engineering from the Massachusetts …
Read More »AMD FX-8120 Black Edition CPU Review (with Asus M5A99X EVO)
Back in October we conducted an in-depth test of AMD's FX-8150 Black Edition, the range topping processor based on their latest Bulldozer architecture. We were reasonably impressed with the chip as it overclocked well and outperformed the Intel Core i5-2500K in a number of tests. Over the last few weeks, AMD …
Read More »Will the next Einstein be a computer?
Around 10 years ago, a bunch of threads kicked off on science forums around the world, with boffins (pro and amateur) discussing the idea of a computer-based Einstein in the future. A decade ago, most of the contributors thought that the answer was in some kind of amazing new layout …
Read More »AMD picks up UK channel award – from the channel
It can't be fun trying to compete with a company like Intel. If you look at the $50Bn worth of engineering, marketing and sales muscle the sponsors of tomorrow has at its disposal, then look over at AMD's $6.5Bn revenues, you you get an idea of the scale of the …
Read More »AMD prepares US $65 A4-3420 FM1 APU for retail
Another value oriented Socket FM1 APU from AMD will hit the retail channel soon after having been confined to OEMs since its inception in January. The A4-3420 uses two x86-64 cores clocked at 2.8GHz with 512KB of L2 cache per core. Its integrated GPU power comes in the form of …
Read More »Socket FM2 A85 FCH motherboards for Trinity coming in June
Through discussions with sources in the motherboard industry at CeBIT it's been determined that AMD's upcoming A10 and A8 “Trinity” APUs will be launched near the end of Q2 and into Q3 (May – June), with accompanying motherboards to start arriving in June. AMD's Trinity APUs are built using the …
Read More »Overclockers delight with £110 off AMD 8150?
To quote a classic video, “Overclocking is all about getting something you haven't paid for. It's dirty and you love it”. While that may be true in almost every case, it's certainly much more true when the price you do pay gets slashed. KitGuru polishes its scales of justice and …
Read More »Will AMD off-load chip production to Samsung in 2012 ?
Although wildly different in terms of size and product portfolio – Intel, AMD and Microsoft are all suffering from the same kind of illness. The world plus dog turned left, toward a future of smartphones, tablets and low-cost-lightweight thinking, while the traditional leaders stayed on the path toward the hugely …
Read More »Details are out on HD 7800 ‘Pitcairn’ Series
The next SKUs to appear in AMD's HD 7000 series lineup target the upper mid-range segment. These will be the Radeon HD 7850 (in both 1 and 2GB GDDR5 flavours) and the HD 7870, all of which are said to be on track for arrival in March. The ‘Pitcairn' 28nm …
Read More »New 95W TDP quad, hexa and octo-core FX CPUs from AMD coming
A freshly leaked slide updating us on future models in AMD's FX Series desktop processor lineup has made its way onto the web from the powers that be and what we can learn from this particular leak is that there will be three new AM3+ 32nm FX models arriving before …
Read More »Eric Demers, Graphics CTO of AMD is leaving
A report has surfaced over at AnandTech that the Corporate VP & CTO of AMD's Graphics Division, Eric Demers is finishing up with the company at the end of this week for reasons unknown at this time. Anand said that, “he's not going to Intel or NVIDIA but I suspect …
Read More »AMD’s Radeon HD 7770 Specs revealed via CPU-Z
Thanks to a freshly leaked GPU-Z screenshot we can ascertain the specifications of one of AMD's next desktop cards in line, the mid-range HD 7770 which is on the verge of release. Based on the new “Cape Verde” GPU, the card will feature a lesser number of better-configured Graphics CoreNext …
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