One of KitGuru's bugbears has been AMD's consistency in releasing processors that may well be appealing – but then burying them under the weight of a mainboard that costs more than the chip. Now it seems that there better options available from resellers like Aria. KitGuru pulls out a Casio …
Read More »Aria PC launches GPU deals to celebrate Bioshock Infinite launch
While I'm sure I wasn't the only one that stayed up late last night playing Irrational's new Bioshock Infinite, some of you may be waiting till you can afford a new high end GPU so you can appreciate the beauty of Columbia. Well that wait may be over, as our …
Read More »Asus brings a bottle of DirectCU II to the 7790 party
As any Guru of the Kit knows, your performance parts are only as good as the cooling solution you provide to take the excess energy away from the vital components. From its new-found position as ‘Number one for AMD graphics', Asus has great cooling technology and it's bringing it to …
Read More »Is the AMD FX 6300 the best CPU under £100?
With so much emphasis on Intel's amazing ‘k' series chips, it's easy to lose track of the fact that most systems sold in the USA and Western Europe, actually use something that costs far less. The latest offer from Aria has drawn our attention to an interesting question, “What is …
Read More »Roy Taylor and Never Settle impacts nVidia
The appointment of Roy Taylor, former nVidia VP for global graphics sales, was reported on KitGuru first. At the time, we could see the significance of AMD CSO John Byrne's team selection – but the question would remain, “How long would it take for Roy to begin impacting AMD's business”. …
Read More »Nvidia cards struggling with AMD hair tech in Tomb Raider
We talked about AMD's new TressFX hair technology last week, showing of what it's capable of doing and debuting the fact that it would see its first outing in the new Tomb Raider game. Well now that game has hit the shelves and been installed on many a PC: and …
Read More »AMD takes component marketing to the Max
The days of building a slightly better mouse trap and waiting for the customers to bang down your door are gone. These days, marketing is everything. Ahead of CeBIT 2013 and the showcasing of its latest APU products, KitGuru catches up with the chap who's taken over generating demand for …
Read More »Shocking pace of change – Moor Insights to follow
Having VP-ed at the highest levels in the tech industry, Patrick Moorhead has now started his own consultancy and he came over to Monte Carlo to share his latest insights with an eager crowd of EMEA's top buying and selling talent. KitGuru operatives managed to sneak out some telling shots. …
Read More »AMD’s new Communications VP, Taylor made?
Seems like we can't open our inboxes without more news about AMD re-vamping its internal structure. The latest appointment put John Taylor (no relation to Roy, or so we're told) into the communications hot seat. KitGuru considers the challenges he will face and whether he is perfectly suited to the …
Read More »AMD shows off new hair processing technique
Since we all saw Final Fantasy: Spirits Within and were treated to the flowing individual strands of hair found on the protagonist, it's been a long wait for the same thing in our video games (no? Just me?). Now though, AMD has helped us reach this pinnacle of follicle immersion. With the …
Read More »ASRock 990FX Extreme9 Motherboard Review
ASRock's latest addition to their 990FX series of AMD motherboards, the 990FX Extreme9, aims to occupy the company's AM3+ top spot alongside the Fatal1ty Professional board. With premium power delivery components, compatibility with AMD's 8 core PileDriver processors and support for 3-way SLI and CrossFire graphics configurations, the ASRock 990FX Extreme9 sports …
Read More »Former AMD CEO fires Slingshot at Intel
You might not have heard of Lauren Villagran, graduate of Northwestern University Medill School of Journalism with a background that includes Associated Press and CBS, but she's the lady that's helped pen one of the most explosive business stories of recent times: The decision by Hector Ruiz to stand up …
Read More »Begin an embedded development business with AMD for $199
The future is embedded – or so we're being told. From AMD to Intel, the word on the street is that everything should have some kind of computer in it – and all of them should be connected. If the entire globe is part of the ‘computing continuum', then – …
Read More »Will nVidia pick up VP Bob Feldstein’s legal expenses?
It is now a matter of public record that nVidia VP Bob Feldstein and 3 others have been named by AMD in an action filed in Massachusetts. But KitGuru wonders who will be paying the legal expenses? People change jobs. There's no way we will ever go back to the …
Read More »OcUK Titan 8350a King Cobra MK2 (3.6GHz FX-8120 / 2GB Radeon 7850)
The first system to hit our labs in 2013 is OverclockersUK's Titan 8350a King Cobra MK2. Featuring an overclocked octa-core processor from AMD and a 2GB Radeon HD 7850, can the Titan 8350a King Cobra MK2 plough its way through our set of tests? Based around an AMD backbone, the …
Read More »AMD Richland A10 6800k Vs Haswell GT3 – graphics performance analysed
Both Intel and AMD have been puffing out their collective chests when it comes to graphics in the integrated market. It's the one area where AMD has consistently beaten Intel in recent years. It's an area where Intel is working overtime to redress the balance while AMD is running like …
Read More »Acid test for Byrne-effect as AMD prepares Q4 results
As the Dragon's Den is always telling us, life is all about revenue. Sure, profit is important, but you can always adjust your cost base to suit a particular business model and, thereby, improve your bottom line. But that only works once you have the revenue. On that basis, you …
Read More »Cyberpower Gaming Battalion 502 Windows 8 PC Review (FX 4170 / Radeon 7770)
Cyberpower has always tended to the needs of every gamer with its pre-configured systems. Targeting mid-range gamers with a tighter budget, does the Cyberpower Gaming Battalion 502 PC have what it takes to become a competitor in today's ever-growing system market? Cyberpower has chosen the Gaming Battalion 502 PC's hardware …
Read More »Intel/AMD nowhere to be seen as Acer/Asus ramp up tablets
It's not often that a company can say that they made an entire class of products viable, single handedly. IBM did it with the PC, Apple with the tablet and Asus with the netbook. Sometimes the new class is defined by features and functionality (as is the case with the …
Read More »Sapphire Vapor-X CPU Cooler Review
Renowned for enthusiast-grade graphics cards that push the boundaries of performance, Sapphire is on the hunt for success with the company's first ever CPU cooler – the Vapor-X. Utilising vapour chamber technology, can Sapphire replicate the success of the critically-acclaimed Vapor-X coolers used on their graphics cards? A direct-contact vapour chamber base should …
Read More »AMD to lease back own home for $200m extra cash
While Brits are content with sending family gold off to a smelter in order to reap some much needed cash for the Xmas/new Year period, AMD is think about hocking assets on a significantly larger scale. If you were AMD Chief Executive Rory Read and wanted an extra $200m – …
Read More »Arctic Cooling Alpine 64 Plus Cooler Review
Today we are going to look at one of Arctic's low profile CPU coolers … the Alpine 64 Plus, which is designed to be used exclusively with AMD processors. This makes it ideal for use in small form factor systems or HTPCs. We imagine many users will purchase this cooler …
Read More »Has AMD taken 2 years to follow nVidia’s footsteps?
At CES in January 2011, Jen Hsun gave a big speech about the fruits from Project Denver, the idea of nVidia working with another company to incorporate important CPU technologies that the graphics giant lacked in its portfolio. Today, in San Francisco, AMD looks set to make a very similar …
Read More »Exclusive Natasha Sampson interview reveals Radeon RAMDisk secrets
Most of the noise around the AMD brand recently has focused on the low share price, the redundancies and the company's overall prospects for the future. Today, we're taking a look at one of its recent technology launches, Radeon RAMDisk. KitGuru gets up close and personal with AMD memory guru, …
Read More »Will nVidia have discrete desktop graphics to itself within 5 years?
For years, nVidia has enjoyed a huge lead in workstation graphics. No secret. Quadro brings in serious profit. The connection from workstation to desktop was tenuous – as both had very different brands, markets, drivers and sales strategies. But there's one thing that Quadro gives nVidia, which could be crucial …
Read More »New Radeon drivers to increase performance ‘significantly’
Working in the AMD graphics team, right now, must be one of the most bizarre experiences in the world. While departments are scrambling everywhere to deal with the company's new focus into non-PC space by 2022, the graphics team are quietly doing exactly what they're required to do. KitGuru checks …
Read More »AMD begins to move away from PC industry
Alongside the news that over 1,000 jobs would be lost to redundancy, last night's Q3 earnings call gave AMD the opportunity to discuss the changes it sees happening in the market – and how it sees itself ten years down the line. One thing was loud and clear, it won't …
Read More »AMD loses over 1,000 jobs during evolution
During last night's Q3 financial call, AMD executives delivered the news that KitGuru has expected for almost a year – a significant reduction in workforce going forward. It simply doesn't need the same workforce going forward as it did in the past. KitGuru pulls out the abacus to calculate the …
Read More »Rory Read orders FX parts refresh for AMD in October
Given that they are up against Intel, with the Tick-Tock processor delivery schedule and more FABs than McDonald's got buns – you have to give AMD credit for trying. AMD's CEO has ordered the launch of a faster range of FX processors before Halloween's night is out. Is it trick …
Read More »Slip in Moore’s Law suits Intel product planning
We've all watched the Olympics. How many times have we seen a close-fought race end in a new world record? How many times have we seen one person completely dominate an event, only to pull up before the finishing line and miss smashing the old record by a big margin. …
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