Today we are going to look at one of Arctic's low profile CPU coolers … the Alpine 64 Plus, which is designed to be used exclusively with AMD processors. This makes it ideal for use in small form factor systems or HTPCs. We imagine many users will purchase this cooler …
Read More »Has AMD taken 2 years to follow nVidia’s footsteps?
At CES in January 2011, Jen Hsun gave a big speech about the fruits from Project Denver, the idea of nVidia working with another company to incorporate important CPU technologies that the graphics giant lacked in its portfolio. Today, in San Francisco, AMD looks set to make a very similar …
Read More »Exclusive Natasha Sampson interview reveals Radeon RAMDisk secrets
Most of the noise around the AMD brand recently has focused on the low share price, the redundancies and the company's overall prospects for the future. Today, we're taking a look at one of its recent technology launches, Radeon RAMDisk. KitGuru gets up close and personal with AMD memory guru, …
Read More »Will nVidia have discrete desktop graphics to itself within 5 years?
For years, nVidia has enjoyed a huge lead in workstation graphics. No secret. Quadro brings in serious profit. The connection from workstation to desktop was tenuous – as both had very different brands, markets, drivers and sales strategies. But there's one thing that Quadro gives nVidia, which could be crucial …
Read More »New Radeon drivers to increase performance ‘significantly’
Working in the AMD graphics team, right now, must be one of the most bizarre experiences in the world. While departments are scrambling everywhere to deal with the company's new focus into non-PC space by 2022, the graphics team are quietly doing exactly what they're required to do. KitGuru checks …
Read More »AMD begins to move away from PC industry
Alongside the news that over 1,000 jobs would be lost to redundancy, last night's Q3 earnings call gave AMD the opportunity to discuss the changes it sees happening in the market – and how it sees itself ten years down the line. One thing was loud and clear, it won't …
Read More »AMD loses over 1,000 jobs during evolution
During last night's Q3 financial call, AMD executives delivered the news that KitGuru has expected for almost a year – a significant reduction in workforce going forward. It simply doesn't need the same workforce going forward as it did in the past. KitGuru pulls out the abacus to calculate the …
Read More »Rory Read orders FX parts refresh for AMD in October
Given that they are up against Intel, with the Tick-Tock processor delivery schedule and more FABs than McDonald's got buns – you have to give AMD credit for trying. AMD's CEO has ordered the launch of a faster range of FX processors before Halloween's night is out. Is it trick …
Read More »Slip in Moore’s Law suits Intel product planning
We've all watched the Olympics. How many times have we seen a close-fought race end in a new world record? How many times have we seen one person completely dominate an event, only to pull up before the finishing line and miss smashing the old record by a big margin. …
Read More »AMD to lay off more people and target new customers?
Two years ago, KitGuru analysed AMD and came to the conclusion that reducing the salary bill by as much as possible was a perfectly valid business technique – and one that AMD should get into more and more. Now, as we approach 2013, KitGuru takes another look at the thousands …
Read More »AMD Trinity A10 5800k performance demonstration
You always need to be at least a little suspicious when a company shows you a set of comparative benchmarks. But, as they say, forwarned is forarmed. AMD had a number of systems on show in London yesterday and world famous overclocking expert (and now AMD PR expert) Sami Makinen …
Read More »Exclusive Trinity interview with AMD VP Leslie Sobon
From the point where Intel launched Conroe, AMD has had some serious challenges in the desktop processor market. Now, speaking as the head of the desktop business team on the eve of the launch of Trinity, Leslie Sobon seems quietly confident of her company's ability to grow its market share. …
Read More »Intel VP claims RiverTrail will rule in 2013
The world is becoming an inherently more graphical, more tactile place where we – as users – are being pulled to the mainframe data storage concepts of old (where all the important stuff is being held elsewhere), while at the same time seeing big increases in locally available compute power …
Read More »AMD reshuffles EMEA looking for winning hand
Rumours off the grapevine this morning indicate a big set of changes down at AMD, with the new Chief Sales Officer determined to put the company on the right track in the face of the toughest market conditions the chip specialists have ever faced. KitGuru stands around the mini-kitchenette and …
Read More »Sleeping Dogs alongside AMD high end cards
There's nothing that floats a KitGuru's boat like an intelligent bundle and that's appealing and does not add to the cost of a product you wanted to buy anyway. nVidia did a great bundle with Lost Planet in the past and it's something that we try to take into account …
Read More »Overclockers react quickly to AMD price drop
Yesterday, KitGuru carried the news that AMD was making some strong price moves. Naturally, these tend to be in dollars, so it's always nice to see how they translate into local currency before we celebrate too much. Checking the latest postings in their forum, it looks like OcUK were quick …
Read More »AMD’s Radeon HD 7950 is set to receive a speed boost
With the nVidia GTX 660 Ti's release imminent, AMD's popular HD 7950 graphics card will soon be the recipient of a clock speed-boosting BIOS update. The update is intended to better prepare the 6 month old card for the stiff competition that it should receive from nVidia's GeForce GTX 660 Ti. The …
Read More »Intel engineer gets 3 years for stealing chip secrets
When Biswamohan Pani decided to leave Intel for AMD in the summer of 2008, he was asked point blank at an ‘exit interview' if he still had any Intel information or property. He lied and, as Intel would later find out, he'd also began working for chip rival AMD. KitGuru …
Read More »AMD brings new focus to UK processor strategy
How many distributors a manufacturer needs for a product is a very personal thing. It's a decision that will be based on a number of factors – including price range, volume and the speed at which new lines are introduced. KitGuru considers AMD's new move to focus CPU and APU …
Read More »AFOX introduces “the world’s most powerful single-slot graphics card”
Leading graphics card manufacturer, AFOX, has introduced its single-slot HD 7850 claiming it to be "the world's most powerful single-slot graphics card".
Read More »AMD console guru defects to nVidia
Ten years ago, Bob Feldstein was busy taking the lead on a deal with Microsoft that would lead to the Xbox 360 console being launched with ATi technology inside. Now he's made the move across to nVidia. KitGuru dances in front of a Kinect controller and ponders the nature of …
Read More »AMD financials predict Q3 drop while Intel targets increase
Following AMD's early heads-up to the market that it could miss its stated target for 2012, it comes as little surprise that today's numbers are not strong. So what next for AMD and how should it react? KitGuru leans against a Wall in the Street and ponders whether money ever …
Read More »AMD slashes high end graphics prices
With some rocky sales results predicted for Q2 2012 and no Chief Sales Office in place, AMD has been looking to add stimulus for the (traditionally) quietest quarter of the year. KitGuru has its channel price movement ear to the ground and this is what we've heard from the herd. …
Read More »AMD, Intel and nVidia work in parallel on new supercomputers
If you believe that competition is a good thing, then the US Department of Energy is going about the problem of ‘How best to construct tomorrow's super computers' in the right way. KitGuru dons flip-flops and heads off to consider the impact of PetaFlops. While PC labs across the world …
Read More »Zoostorm PC Review (with AMD Vision A6-3500 APU)
The Zoostorm brand may not be instantly recognisable to many but they have been around now for a few years. They are a UK based systems integrator who build budget friendly computers predominantly for the home and education markets. Rather than sell PCs direct to the consumer however Zoostorm have …
Read More »Will AMD’s missing vital ingredient prevent cooking on gas?
Success in any market needs the right combination of products, pricing, players and placement. In simple terms, correctly marketing the right products into the right markets with the right team of people around you – and your success is pretty much guaranteed. But what happens when you have gaps in …
Read More »Ex-AMD VP questions logic of chasing process shrink
One of the most dedicated chases in the IT industry is the one that Intel, nVidia and AMD engage in when it comes to process shrinkage. Indeed, with its vast array of fabrication plants, Intel's entire mantra is based on the idea of Tick-Tock: Shrinking a known technology, before inventing …
Read More »Exclusive interview with Dr Lisa Su from AMD
You can always tell how useful a person is to a company. As each new skill is realised, so another set of responsibilities is loaded on your shoulders and your job title increases. Not only does Lisa Su have Bachelors, Masters and Doctorate degrees in electrical engineering from the Massachusetts …
Read More »AMD FX-8120 Black Edition CPU Review (with Asus M5A99X EVO)
Back in October we conducted an in-depth test of AMD's FX-8150 Black Edition, the range topping processor based on their latest Bulldozer architecture. We were reasonably impressed with the chip as it overclocked well and outperformed the Intel Core i5-2500K in a number of tests. Over the last few weeks, AMD …
Read More »Will the next Einstein be a computer?
Around 10 years ago, a bunch of threads kicked off on science forums around the world, with boffins (pro and amateur) discussing the idea of a computer-based Einstein in the future. A decade ago, most of the contributors thought that the answer was in some kind of amazing new layout …
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