Tag Archives: AMD

Quoting the physical speed of a processor is about as useful measure of performance as telling us that a car has a 5 litre engine. While there is an overall correlation, the winning-losing match-up is much more subtle. KitGuru scans the interwibble and finds an interesting Cinebench claim. With a …

Yup, that's how non-subtle this AMD advert is. It sees a typical gamer guy plugging in his new, green tinged, generic GPU into his PC and then tapping the space bar, because dammit, it's not working. In walks the slick, 21st century version of Danny Zucko who tells him that the …

If you ever read/saw Charlie and the Chocolate Factory, you will be familiar with the special golden tickets that super-choco-genius Willy Wonka hides in the wrappers of special sweets. The marketing gurus down at Asus have followed a similar principal. KitGuru gets sticky fingers in the process of investigating. The …

Today we are going to take a look at the latest ‘Richland’ APUs from AMD which have been refreshed with ‘Piledriver’ cores to enhance performance. There are numerous other improvements including the addition of 2133 MHz memory support for the A10 models. Since AMD released their first APUs back in …

A short while ago, KitGuru was invited to AMD's press event with the agenda of discussing the company's mobile products for 2013. It is clear that the mobile market is a big priority for the US-based chip maker, so read on to find out what AMD has in store for …

With gamers and enthusiasts still a crucial part of AMD's mobile GPU strategy, the California-based semiconductor company has launched HD 8900M – a series of products which it touts to include the “world's fastest notebook GPU”. Powered by AMD's GCN architecture and built on a 28nm process, the HD 8900M …

While the advent of Quad HD TV might provide one of the biggest challenges to console gaming in the coming years, there seems little doubt that having a single code platform might be one of the biggest benefits for the development community in years. KitGuru eyes San Jose in November …

Next Monday is the official day that AMD will be running our price drops on a whole host of chips, but ARIA has jumped the gun and offered up big discounts for two CPUs in the Piledriver lineup, knocking about £20 off of the standard price tag for each model. …

PC hardware enthusiasts have always been about bleeding edge performance. Overclocks, voltage mods, extreme cooling, it's all part of PC aficionado's arsenal. However, while we all know that keeping up with the latest and greatest can be expensive, it rarely gets as pricey as one ebay user's recent acquisition: an engineering …

One of KitGuru's bugbears has been AMD's consistency in releasing processors that may well be appealing – but then burying them under the weight of a mainboard that costs more than the chip. Now it seems that there better options available from resellers like Aria. KitGuru pulls out a Casio …

While I'm sure I wasn't the only one that stayed up late last night playing Irrational's new Bioshock Infinite, some of you may be waiting till you can afford a new high end GPU so you can appreciate the beauty of Columbia. Well that wait may be over, as our …

As any Guru of the Kit knows, your performance parts are only as good as the cooling solution you provide to take the excess energy away from the vital components. From its new-found position as ‘Number one for AMD graphics', Asus has great cooling technology and it's bringing it to …

With so much emphasis on Intel's amazing ‘k' series chips, it's easy to lose track of the fact that most systems sold in the USA and Western Europe, actually use something that costs far less. The latest offer from Aria has drawn our attention to an interesting question, “What is …

The appointment of Roy Taylor, former nVidia VP for global graphics sales, was reported on KitGuru first. At the time, we could see the significance of AMD CSO John Byrne's team selection – but the question would remain, “How long would it take for Roy to begin impacting AMD's business”. …

We talked about AMD's new TressFX hair technology last week, showing of what it's capable of doing and debuting the fact that it would see its first outing in the new Tomb Raider game. Well now that game has hit the shelves and been installed on many a PC: and …

The days of building a slightly better mouse trap and waiting for the customers to bang down your door are gone. These days, marketing is everything. Ahead of CeBIT 2013 and the showcasing of its latest APU products, KitGuru catches up with the chap who's taken over generating demand for …

Having VP-ed at the highest levels in the tech industry, Patrick Moorhead has now started his own consultancy and he came over to Monte Carlo to share his latest insights with an eager crowd of EMEA's top buying and selling talent. KitGuru operatives managed to sneak out some telling shots. …

Seems like we can't open our inboxes without more news about AMD re-vamping its internal structure. The latest appointment put John Taylor (no relation to Roy, or so we're told) into the communications hot seat. KitGuru considers the challenges he will face and whether he is perfectly suited to the …

Since we all saw Final Fantasy: Spirits Within and were treated to the flowing individual strands of hair found on the protagonist, it's been a long wait for the same thing in our video games (no? Just me?). Now though, AMD has helped us reach this pinnacle of follicle immersion. With the …

ASRock's latest addition to their 990FX series of AMD motherboards, the 990FX Extreme9, aims to occupy the company's AM3+ top spot alongside the Fatal1ty Professional board. With premium power delivery components, compatibility with AMD's 8 core PileDriver processors and support for 3-way SLI and CrossFire graphics configurations, the ASRock 990FX Extreme9 sports …

You might not have heard of Lauren Villagran, graduate of Northwestern University Medill School of Journalism with a background that includes Associated Press and CBS, but she's the lady that's helped pen one of the most explosive business stories of recent times: The decision by Hector Ruiz to stand up …

The future is embedded – or so we're being told. From AMD to Intel, the word on the street is that everything should have some kind of computer in it – and all of them should be connected. If the entire globe is part of the ‘computing continuum', then – …

It is now a matter of public record that nVidia VP Bob Feldstein and 3 others have been named by AMD in an action filed in Massachusetts. But KitGuru wonders who will be paying the legal expenses? People change jobs. There's no way we will ever go back to the …

The first system to hit our labs in 2013 is OverclockersUK's Titan 8350a King Cobra MK2. Featuring an overclocked octa-core processor from AMD and a 2GB Radeon HD 7850, can the Titan 8350a King Cobra MK2 plough its way through our set of tests? Based around an AMD backbone, the …

Both Intel and AMD have been puffing out their collective chests when it comes to graphics in the integrated market. It's the one area where AMD has consistently beaten Intel in recent years. It's an area where Intel is working overtime to redress the balance while AMD is running like …

As the Dragon's Den is always telling us, life is all about revenue. Sure, profit is important, but you can always adjust your cost base to suit a particular business model and, thereby, improve your bottom line. But that only works once you have the revenue. On that basis, you …

Cyberpower has always tended to the needs of every gamer with its pre-configured systems. Targeting mid-range gamers with a tighter budget, does the Cyberpower Gaming Battalion 502 PC have what it takes to become a competitor in today's ever-growing system market? Cyberpower has chosen the Gaming Battalion 502 PC's hardware …

It's not often that a company can say that they made an entire class of products viable, single handedly. IBM did it with the PC, Apple with the tablet and Asus with the netbook. Sometimes the new class is defined by features and functionality (as is the case with the …

Renowned for enthusiast-grade graphics cards that push the boundaries of performance, Sapphire is on the hunt for success with the company's first ever CPU cooler – the Vapor-X. Utilising vapour chamber technology, can Sapphire replicate the success of the critically-acclaimed Vapor-X coolers used on their graphics cards? A direct-contact vapour chamber base should …

While Brits are content with sending family gold off to a smelter in order to reap some much needed cash for the Xmas/new Year period, AMD is think about hocking assets on a significantly larger scale. If you were AMD Chief Executive Rory Read and wanted an extra $200m – …