Amazon Prime Day is coming up, which means there are plenty of companies planning discounts for the big sale. We have teamed up with Deepcool to give KitGuru readers an early chance to get some new gear at the discounted price before Prime Day officially begins.

For years now, Amazon has owned its own in-house games studio working on secretive projects with some big name talent involved. Amazon even went out and made a deal with Crytek to use CRYENGINE as the basis for its own engine. Now, the situation at Amazon Game Studios is starting …

Rekognition, Amazon’s facial recognition tool, has already been sold to law enforcement and pitched to Immigrations and Customs Enforcement, according to Vox. It seems like an excellent way to support law enforcement in their efforts to catch criminals. However, researchers in artificial intelligence say the technology is deeply flawed. There’s …

As the feud between Google and Amazon raged on, YouTube found itself a casualty on Fire TV devices back in 2017 when the two firms stopped supporting each other’s products. Well over a year later, it looks as though both companies have buried the hatchet as Amazon Prime Video plans …

Over the last few years, YouTube has been attempting to transition into a subscription service with its own original programming. The goal seemed to be to compete with Netflix, Amazon Prime video and others. Now on the eve of Apple's own TV service launch, YouTube appears to be taking a …

After throwing herself in the ring as US Democratic presidential candidate for 2020, Elizabeth Warren has declared her intentions of breaking up Amazon, Google and Facebook. Warren claims that the trio has too much power over “economy, society and democracy” and continuously display anti-competitive behaviour. Warren discussed the matter on …

Amazon has been combatting fake reviews for quite some time, even going as far as taking legal action against the sellers purchasing them. Merchants still don’t seem to take the hint, as the US Federal Trade Commission (FTC) has concluded its first successful case against fraudulent, paid Amazon reviews, fining …

Controversy enveloped Twitch at the end of last year, with content creators criticising the platform’s promotion of a Ninja-hosted event during their streams. After repeating the mistake a second time with Pokimane just last week, Twitch has finally promised broadcasters that it will no longer advertise big streamer events across …

Although Netflix’s Black Mirror: Bandersnatch is far from the first ‘choose your own adventure’ experience, it’s fair to say that the feature-length episode has launched the genre back into prominence. Using an inventive marketing twist on the system, Amazon has chosen to showcase its upcoming MMO ‘New World’ by letting …

Back in 2015, Amazon introduced Dash Buttons to its speedy replenishment services, allowing customers to place an order on consumables at the click of a single button. The technology has now been banned in Germany, after a Munich regional court found the technology to be in violation of consumer laws …

The now Amazon-owned Twitch acquired Curse back in 2016, and with it a plethora of websites, multimedia channels and applications housed within. Two years later, it seems as though Twitch is ditching the brand, selling Curse Media to information host Fandom. Fandom is a Wiki hosting service that currently provides …

Back in September, Amazon began investigating employees after allegations emerged accusing employees of handing over user data in exchange for cash. The online retailer has since taken action against a number of staff expected to be involved in the distribution of insider information, dismissing them from the company. Several workers …

In an effort to maintain its position as a one-stop shop for all things, Amazon is slowly rolling out a compatibility checker on various PC parts. Dubbed the “Part Finder”, users will be able to utilise the tool to check the brand and model number of existing systems to ensure …

The deals presented in various Black Friday sales can easily be blinding, saving incredible amounts of cash on tech, clothing and various other bits and bobs that would otherwise go overlooked. Due to this, it’s easy to forget the hard workers behind the scenes making timely shipping possible, resulting in …

If you have been saving up for a few PC upgrades, then now might be the best time to shop around. Black Friday deals are already starting to do the rounds and Amazon has some pretty great ones for SSDs today, including a 1TB Samsung 970 M.2 drive for just …

Apple has struck a deal with Amazon to expand its product listings on the marketplace, including the latest smartphones, tablets and wearables. Apple’s HomePod is noticeably missing from the contract, as the virtual assistant would clash with Amazon’s Alexa-clad Echo range. In the coming weeks, listings for the iPhone XS, …

If Cortana simply isn’t enough virtual assistant for your needs when traversing Windows 10, Amazon has a potential solution by bringing Alexa to the platform. Unfortunately, it looks as though functionality will be limited at launch, which could be a deal breaker for some. Amazon had already put Alexa through …

Amazon’s facial recognition technology has drawn controversy during its development, with mounting concerns towards known bias in machine learning and privacy. With Amazon on the cusp of licensing its aptly named Rekognition tech to US law enforcement, employees are now speaking out against the effort, calling it “unethical” and “dangerous.” …

Last week, a big report came out claiming that Chinese spies were able to sneak tiny surveillance chips into Super Micro servers in an effort to steal information from other countries. At the time, Apple and Amazon were specifically named as companies affected by this. Both have since denied these …

A recent exposé has accused China of inserting micropchips into computer servers, granting unparalleled backdoor access to data from the United States and other nations.

Amazon revealed that it would be venturing into the massive-multiplayer online (MMO) genre in 2016, being one of the first games under its Amazon Game Studios banner. Leaked footage has now given us our first look at what to expect from New World, including a breakdown of its core systems. …

Amazon has placed a lot of emphasis on its Alexa virtual assistant recently, launching a plethora of Echo devices during a surprise event. Sadly, it seems as though Alexa is suffering issues throughout Europe resulting in devices not responding to ordinary commands. Unveiling a range of new Alexa-powered Echo devices, …

Back in May, the EU and US patent offices rejected OnePlus’ application to trademark the term Dash Charge for its proprietary fast charging technology. Although the name has since been dropped from its marketing, complaints from Amazon and Bragi have escalated, leading the latter to file a formal dispute against …

Earlier this year, Snapchat announced its plans to utilise Visual Search in order identify things within the frame of a picture and redirect users to a webpage containing that specific item. Announcing its partnership with Amazon, Snap will use this feature to make purchases easier than ever across both platforms. …

Amazon has launched an investigation into its own staff following accusations that employees had been taking bribes that breach the vendor’s terms of service. In exchange for the payoffs, workers have supposedly been offering up confidential sales data and services to, wrongfully, preserve the integrity of independent companies and their …

Just over one month ago, we learned that Apple had become the first US company to reach a market value of $1 trillion. At the time, Amazon was hot on Apple's heels in the race to $1 trillion and now, the company has officially joined the club. Last night, Amazon …

Within the past year, Amazon has risen up as a true contender in analyst predictions of which company will be first to pass the $1 trillion mark. It seems as though Apple has managed to cling on as the long-term favourite, however, following the company’s strongest-ever third quarter. The three-month …

The cost of PC components is often in flux, with graphics cards, RAM and storage in particular soaring in price throughout the past two years. While prices are beginning to come down, it looks like Amazon could have you covered in future as it launches a trial for interest-free finance …

Even though investors are seemingly wary about Netflix’s next step, the platform is still unquestionably at its peak and leading the charge against traditionally paid television. Alongside Amazon Prime and Sky’s Now TV streaming services have garnered more subscriptions than pay-TV, with pay-TV actually shrinking for the first time in …

We all love a good deal when it comes to new games, but recently on Amazon some shoppers noticed that some were too good to be true. It turns out that third-party sellers were managing to get away with re-selling DRM-free versions of games from GOG on Amazon. The Amazon …