Tag Archives: advertising

EA has long made it known that it is constantly exploring ways to further monetise its games. The company is already planning to usher in AI tools to cut out a number of human workers and build products faster. Alongside this, EA is also further looking into bringing in-game advertising …

The European Commission and the UK are launching separate investigations into Facebook citing antitrust concerns over the Facebook Marketplace and the company's use of classified advertisements on the platform. In particular, regulators are concerned that Facebook is unfairly using advertising data to distort competition. Speaking on the investigation, the European …

Brave is one of the most popular browsers on Android, and it is slowly making inroads on Windows too. The developers of Brave are big believers in Blockchain technology and they want to use it to create a fair advertisement system that benefits both promoters and viewers. Yesterday, Brave announced …

Over the last year, user privacy and data control have become hot button topics and many companies are making changes so as not to be caught in some form of scandal. This week, Google is making its own changes, giving users better control over targeted advertising. Google now has an …

Today, most advertising takes place on the internet because that’s where people spend their time. Direct mail isn’t dead, but it has taken a backseat to platforms like Facebook ads and Google Adwords. While Facebook’s ads are seen only on Facebook, Google’s ads can be seen on a good number …

This week most major advertising organisations all cried out in pain after Apple announced that it would be improving user privacy on macOS. Apple is planning to integrate cookie-blocking technology into its Safari browsers for desktop and mobile, which will limit the amount of information marketing agencies and advertisers can …

Yahoo announced late yesterday that it had signed a search advertising deal with Google, further enhancing an already existing deal with Microsoft, so that now Yahoo will earn a portion of revenue from adverts displayed in the trio of search engines from all companies. It's hoped that this will help …

Google Adsense revenue has taken a hit over the years thanks to the popularity of browser extensions like Adblock Plus. As a result, many YouTubers have resorted to outside sponsorships and advertising deals that can be integrated directly in to their videos. Since these sorts of deals are so new, …

Although hugely popular, Snapchat has faced an issue similar to the likes of Twitter throughout its short lifespan. Monetising content that is heavily dependant on user interaction is difficult, without interrupting your usual service. As CEO Evan Spiegel explains it in a new pitch video to the community and advertisers however, …

It looks like Adblock Plus may be selling out those using it to block all online advertising, with a confidential source recently telling the Financial Times that the company behind the popular add-on, has been taking payments to allow some adverts on to its whitelist. At least four companies, Google, Amazon, Microsoft and Taboola …

Often times when it comes to social networks and online communities, the big ones people talk about are Facebook, Twitter and Reddit and yet there are others out there with many, many millions of users that are growing at an impressive rate. Tumblr is one of them and considering Yahoo …

Intel has pulled its advertising from gaming news site, Gamasutra, after the chip maker received complaints about an opinion piece claiming that ‘gamers are over', this article was part of a co-ordinated attack on the gamer identity as over ten big gaming sites posted similar articles all preaching the same …

There's been a big trend over the past decade, of adverts online not only becoming more prevalent and far more legitimate than what was around back in the day, but they've also become more targeted. Anyone who's bought a service online or visited a certain niche site has suddenly found …

Facebook has bought-out Oculus VR, there's no getting around it. Whether like Notch, you're mad and want nothing to do with it any more, or if you're one of the few who see the added financial backing from the social networking giant as a great leg up for virtual reality, …

In a turn of events that isn't exactly shocking considering it's a tactic others have used before, Microsoft purportedly offered to pay Youtubers to talk about the Xbox One. However, what's a little disturbing, is that Microsoft stipulated that if you took part, you'd have to remain completely silent on …

Last week we reported on how Nintendo has been taking over the advertising of those making Let's Plays featuring games from the the Japanese firm, leading to all revenue from said videos heading eastward. Understandably many of the channel owners complained and Youtube has now got back to them. The …

If you guys weren't annoyed enough at the incessant inclusion of video based adverts on sites like Youtube, then get ready, because your favourite social network is about to get them too. That's right, this summer, Facebook will be displaying 15 second video adverts within news feeds. But what could …

Facebook has announced a significant boost in earnings over the past quarter, after it saw a big jump in revenue from mobile advertising and perhaps more impressively, an increase in user numbers, seeing active users on the site reach 1.1 billion throughout the quarter. While Facebook has been the world's …

If you happen to live on that big blob of land across the pond from the KG HQ, then you can now take advantage of Twitter's tweet sponsoring program, where you pay a set fee in order to put your message in front of more people. This is a scheme …

Google has been ordered to make changes to its privacy policy after several EU organisations found it to be breaching European law, by not providing enough information to users on the amount and categories of data being collected about them and used for advertising purposes. The search giant revamped its privacy policy …

Apple are launching their iAds service in Europe within the next couple of months. This is sure to be unpopular, but it will generate millions of pounds of revenue for the Cupertino technology giant. iAds is an advertising feature which can place advertising within iOS applications for Apple devices. It …