The GroovyW is a compact little device that is clearly designed to blend in with your average contemporary smartphone. It is black with a little bit of chrome styling around the edges, with a glossy top and honeycombed body.
At certain angles you can see the twin speakers behind it all, but it is difficult to pick up on camera.
While the front features a small LUXA2 logo, the back is where you will find the power button, micro-USB port for wired charging and a 3.5mm port for wired audio signals.
On the underside is the spot where you mount it to the charging pad, but little else . The GroovyW has a very minimalist design.
When turned on, it lights up, with faint, blue LED's used for each of the indicators. Running along the top you have the volume up and down and play/pause/accept call. All of these are touch buttons, letting you adjust them at will with the tap of your finger.
Most of the others are merely indicators, showing you whether a Bluetooth device is connected, if the onboard speaker is in use (for hands free calls) and the battery charge indicator. That last one only lights up when it is actually charging or if you press the power button.
Right at the end of the row, is the NFC badge. That is the spot where if your smartphone supports NFC, you can touch the two together and it will pair the devices over Bluetooth automatically.