The packaging for the Steelseries Apex M800 is lovely. The company include a little cut out section to allow retail store customers to try out the new key design.
The back of the box details some of the board's more impressive features. Steelseries highlight the ability to remap any key to whatever you want, create timers that affect lighting (to remind you when certain items are ready for usage), cloud synchronised profile switching and endless lighting options. They obviously also place focus on the key technology incorporated into the Apex M800.
Along with the Apex M800 board itself, you also receive a quick-set up guide, a few Steelseries stickers, some alternate key-caps for the Alt keys and a pair of higher profile rubber feet.