The Roccat Suora FX packaging is of the kind of quality we have come to expect from Roccat over the years. It has a nice quality cardboard finish, large images of the keyboard itself, as well as a good look at the type of lighting it uses.
You may notice the little image denoting that this keyboard uses “brown” mechanical switches. However notice too that there is no Cherry MX branding. That is because this keyboard does not use Cherry MX switches, but TTC ones. Feature wise they are identical to Cherry MX brown switches, but are presumably cheaper or at least more easily available than their Cherry counterparts.
When we asked Roccat they said that they continue to use Cherry switches in their Ryos MK series but with the Suora series they realised that Cherry could not meet the volume they needed. They said that TTC would be the best option if they wanted to realise Suora. They also iterated that the switch quality is at the same level as Cherry, as well as the price.
The back of the box breaks down a few of the keyboard's main features in multiple languages.
I hope I’m allowed to add the link below if not please remove it but for £99 you can get the Roccat Ryos MK FX, yes it’s a bit larger but you are getting genuine Cherry Brown switches, audio pass through and 5 macro keys. My wife bought me one a month ago to replace a Corsair K60 red led and I love it. http://www.pcworld.co.uk/gbuk/computing-accessories/computer-accessories/mice-and-keyboards/keyboards/roccat-ryos-fx-rgb-mechanical-gaming-keyboard-10142296-pdt.html
Non-TKL is a deal breaker (i went with the K65 RGB), but I still love my Kone XTD.