Apple sales drop, profit falls by $2 billion

A few chinks in the seemingly impenetrable Apple armor appear to be showing, as sales are slowing down. Their profit has dropped by almost $2 billion (£1.3 billion) after year on year sales of iPads and Macs declined.

Apple sold 14.6 million iPads during the quarter, down from 17 million in the same period last year. They sold 3.8 million Macintosh systems, down from four million between April and June last year.

Their sales increased in the smartphone sector, Apple sold 31.2 million iPhones in the last financial quarter, a record for this three month period to June. Between January and March this year they sold 37.4 million devices.

Overall the Apple quarterly profit of $6.9 billion (£4.49 billion) was down from $8.8 billion (£5.73 billion) in the same three months a year previous.

Tim Cook, Apple CEO said “We are especially proud of our record June quarter iPhone sales of over 31 million and the strong growth in revenue from iTunes, Software and Services.”We are really excited about the upcoming releases of iOS 7 and OS X Mavericks operating systems, and we are laser-focused and working hard on some amazing new products that we will introduce in the fall and across 2014.”

Competitor Samsung experienced a 41% increase in earnings in the first quarter of 2013, the same week which Apple posted a decline. Apple are releasing new products soon, including the desktop Mac Pro which features a radical new design.

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