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Was there consumer demand for a square shaped smartphone with physical QWERTY keyboard running Blackberry's OS? Apparently so as the company has already sold out of its recently announced device. The Blackberry Passport officially launched on Wednesday and has sold 200,000 units, which is impressive considering the company's current lack of market share.
The Passport sold out in just six hours on the Blackberry website and sold out in ten hours on Amazon, the strong early start to this device could help the company in its efforts to turn around and regain a solid place in the mobile market.
Blackberry is back to focussing on professional users with this device, aiming to capture those that prefer a physical keyboard and focus on emails and productivity. The Passport shows off the CEO's strategy to cater for those that work in large corporations and government agencies.
The smartphone is currently available for $599 in the US, you can also pick it up in the UK either inside a Selfridges store or direct through the Blackberry website unlocked for £529.
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KitGuru Says: Those sales seem to be pretty good considering how unpopular Blackberry has become. This all happened less than a week after the iPhone 6 went on sale too. Can Blackberry return to profitability by catering towards the professional market? What do you guys think?
Source: Cnet
500+ pounds for a blackberry? Dont mind if I skip this one
I’m interested in seeing if BB will make a comeback in the next year or so with this new phone of theirs.
But does it bend???
It shows that people are taking the NSA spying very very seriously as Android and IOS is already prone to snooping while BB has the advantage of being secure since the spooks themselves are using BB!. Yeah, seen them spying on themselves lately ?. The smarter ones know better and buying this phone is one way to secure their communications a bit more so than the rest of the crowd. Good one BB!.
I won’t be skipping this device, neither will the girlfriend, as soon as I get out the whole this will be the very first Smart phone I’ll ever purchase.
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Yes much much too expensive. They should have aggressively priced this imo. But they’ve sold out so they’ve done something right with this at least.