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Nvidia postpones release of GeForce GTX 960 graphics card

Although Nvidia Corp. was expected to release its GeForce GTX 960 graphics solution in October, 2014, a new market rumour suggests that the company will only launch its new performance-mainstream graphics card in 2015.

Nvidia is now expected to release its GeForce GTX 960 graphics cards in the first quarter of 2015, according to a report from Hermitage Akihabara. As a result, this year the company will continue to offer GeForce GTX 970 and 980 graphics cards for the high-end market as well as previous-generation products for other market segments.

Exact reasons why Nvidia decided to postpone the launch of the GeForce GTX 960 are unknown, but given the fact that the solution is expected to be based on the code-named GM204 graphics processing unit, which also powers GeForce GTX 970 and 980, it is likely that Nvidia may not have the right amount of cut-down GM204 chips to support a high-volume launch right now. The demand for the GeForce GTX 970 and 980 graphics cards seems to be very high, therefore, Nvidia uses all the chips it has to build enough high-end/high-margin graphics cards.

nvidia_geforce_gtx_660

The lack of Nvidia’s GeForce GTX 960 on the market means that the company will create additional demand for its higher-end offerings and will also let its arch-rival Advanced Micro Devices sell more graphics solutions (such as AMD Radeon R9 285 and 285X) that cost around $250.

Nvidia did not comment on the news-story.

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KitGuru Says: Keeping in mind that the GM204 chip is pretty large and expensive to manufacture, it does not make a lot of sense for Nvidia to use fully-fledged GPUs in cut-down configurations. By Q1 the company will likely collect a necessary amount of GPUs with damaged execution units that cannot be used for GeForce GTX 970 and 980 graphics cards. It makes a great sense to use such graphics chips for inexpensive solutions.

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15 comments

  1. I love the 680!!

  2. Perhaps they’d time it with 20nm along with the GTX 980 Ti 😛

  3. How is that even remotely relevant to this post?

  4. Irishgamer Gamer

    If the guy wants to love his 680 thats up to him
    I would just watch out for the fan blades…might hurt a bit.

  5. Irishgamer Gamer

    AMD are due to release their new high end cards at the start of 2015.
    May be a spoiler launch? Can’t have AMD having loads of good press unapposed

    Though a 980 TI would be more potent (Surely this is coming too)

  6. Travis Christensen

    Nvidia needs to get rolling on those chips. There is a lot of money to be made in the 900 series market and the more chips the pump out the more money they will make.

  7. Adel Alrayani Guest you were one of the few that managed to buy yourself a GTX 680, because I waited almost two months for this card to come back instock and ended up with the EVGA GTX 670 instead.

    Also Nvidia is not worry by AMD’s R9 285 by no means, plus their price cut will only last for so long leaving them waiting once again like Nvidia for TSMC to get their gear together. The waiting game continues hitting two year old mark now, give us the 22nm please!

    PhoneyVirus
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  8. This is a bad tactical move from Nvidia, as AMD will obviously benefit from this bad marketing strategy, also, Intel will be launching their Broadwell processors with integrated graphics in a month or so. Intel intend to introduce faster and more powerful graphics in their Skylake processors due in 2015. Nvidia will loose out soon because they appear to make big claims on advanced technologies but don’t appear to deliver.

  9. 980s and 970s can’t even stay on the shelves. Selling out everywhere. Why price a chipset at $250 that people are fighting to get at the $350-$600 mark?

    AMD lowered the prices on their high end cards in response to the 980’s release and popularity already.

  10. Exactly, it was like mission impossible to get my MSI 970.

  11. Nvidia do the GTX960 in October otherwise won’t buy this 28nm thingy in 2015, simply won’t… better go for amd 20nm instead
    If releasing it in 2015 then its a really bad move and gonna cost you zillions Nvidia..

  12. actualy gtx 970 costs 379€ or more i’m relly thinking to buy a gtx960 but if comes out only Q1 of 2015 i realy up to a gtx970 by this time maybe cost 320~350€ vs 260€~300€ of the 960

  13. shut up fag Radus1

  14. Ok bob where’s your meds this time?

  15. bob u useless shit u should stfu not him you big shit