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Sony is treating Destiny as a first party release

In-case you didn't already notice, Sony is heavily invested in Destiny, having swooped in and struck a content exclusivity deal with Bungie. Now, Sony UK Boss, Fergal Gara, is now stating that the company is treating Destiny as a first party title.

We're treating it, for all intents and purposes internally, as if it's a first-party release,” Gara said in an interview with Eurogamer. “We're wrapping our arms around it on all levels of the organisation. It's a special project and an important project and it has the power to launch Christmas. It's hugely important.”

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“I think a lot of people are going to decide now is the time to go and buy a PlayStation 4 because this very ambitious project has come along that looks exciting.”

Sony's marketing deal with Activision gives it the sole advertising rights to Destiny here in the UK, which is why you'll only be seeing the game advertised for the Playstation. Playstation gamers will also receive exclusive content for the game between its release today and Christmas next year.

You can currently buy Destiny on the Xbox One, Xbox 360, PS3 and PS4. A PC version has yet to be confirmed but an expansion pack has been announced for December.

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KitGuru Says: Sony's exclusivity deal for Destiny will undoubtedly help it shift more Playstation 4 consoles as we head in towards the holiday season. Are any of you guys going to pick up Destiny? I really enjoyed the beta myself.

Source: Eurogamer

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16 comments

  1. I’m actually one of the saps who has bought a Destiny + PS4 bundle. Being a PC player I’m not too happy with having to use a controller (Will have a way around that soon) but it means I can play with friends, so that’s all good.

  2. I fucking hate Sony.

    – Not even an Xbox fan.

  3. Prefer Sony over MS any day

  4. I mildly dislike both, but I guess that’s a consequence of being a pc gamer. We put up with MS and Steam because both are enablers, but they’re nothing more, and if they do well (i.e. Steam) then we like them, but if they screw up (MS, at the moment) then we dislike them. Meh, rationality is rare I guess, but not amongst the

  5. What’s your way around that?

  6. XIM4

  7. That pic made me laugh.
    I’m almost exclusively a PC gamer as well. But unlike the teenage me of 5 years ago, I believe consoles have their place etc etc. People eventually grow out of the elitism.
    I dislike many things about MS, not just their disinterest in PC gaming.
    Sony is a far better company, mostly because it’s not American. It has (though sometimes you have to look hard to see it) more Japanese values.

    It gives off the impression that it cares and listens better to it’s customers than MS.
    I’m also happy that Sony Entertainment is opening up to PC again, with several games being released to PC in recent years. In my memory, the only real PC gaming that’s come from MS recently in an Age of Empires remake with steam intergration…

    Valve is a company i trust a lot and respect. They’ve done a lot of good for PC gaming and they’re happy to experiment and admit when it didn’t go to plan (Greenlight). They don’t really force unwanted crap down our throats and steam is a very good and robust system.

  8. I suppose. Though when we’re talking about multi-million dollar companies with numerous offices and independently operating sections then attributing motive is a dangerous game. Then again both the Windows and Xbox divisions have gone in completely stupid directions, while Sony, as far as it’s done anything recently, has been pretty average.

    A slightly off-topic sober thought: Japanese CEOs earn roughly 67 times the average worker, but in the US the ratio is 354:1 (after peaking at 525:1 in year 2000).

  9. Looks pretty cool, but expensive!

  10. And then there was the whole GFWL thing…
    The issue with GFWL, is that the team that originally concieved the idea got shot down because of essentially office politics and it got handed over to the causer of said office politics, the XBOX division.
    The original spec and idea was a good one, something that if developped right, could have been popular. Then XBOX bent it over a desk and the rest is history.

    You’re a %100 correct that Sony has been ‘Average’

    They’ve done nothing fundimentally wrong but they’re not excelling.
    Their priorities are elsewhere but they’re holding the door open so they can check in and see if we want anything.

    And wow, I knew the ratio was pretty high but that really puts it into perspective. The UK isn’t hugely better either.

  11. I wouldn’t buy a console for a single game, especially an FPS, I don’t think there’s any need to complicate my life with analog stick aiming. And I definitely would not want to support Sony’s decision to play dirty tricks like this to attempt stealing sales.

    That being said, I’d be interested in a PC version if they actually take their time to polish it into a real PC game. (1080@30Hz is not bragging rights, MS. XBone’s impotency might make it seem like it but it’s just not)

  12. Well, it’s a heck of a lot better than the US (as usual), but worse than Japan.

    Yeah, I sympathised with GFWL. It was a decent idea, and always seemed like it had the potential to be simpler and cleaner than Steam which, until recently, was a bug-fest and a resource hog. Steam seem to have ironed out a lot of their bugs lately, and keeping a back seat with Greenlight was a good idea (in my view, which is far from the majority), because although it’s allowed scams it’s also enabled a lot of community freedom, and the indie industry is thriving. They even look like they might start actually providing customer service. They could warm this old sceptics’ heart.

  13. Yeah I had the XIM3 for Xbox 360, it was nice to be able to use the mouse and keyboard. It’s not perfect but damn it’s better than using a controller 😛

  14. I really don’t see the reasoning behind all of this hate for Microsoft. They haven’t done anything but bend over backwards trying to “fix” their console so people like it. Its equally as powerful as the PS4, and even provides more features. Sony is even enacting the same exact policies with worse DRM in the form of Shareplay and PSNow, but they are getting nothing but praise for it. For some reason people have a problem with a required internet connection on the Xbox, but not the PS4? People are ok with having their Shareplay time limited to an hour? People are ok for $59.99 game rentals?

    It makes absolutely no sense to me, but I guess that’s why I have every console available on top of my PC. Everything has its merits, and there isn’t one that is better than the other on games alone.

  15. It’s not a hate, it’s a general dislike and mild confusion over their choices. My reasons are from a PC Gamer and IT Techie perspective.
    Windows 8’s metro UI ruined an otherwise very good OS.
    They put metro on Server 2012…. A clunky touch screen UI, on a server… A lot of my customers are either using Red Hat or Ubuntu servers now, that or Server 2008R2.
    GFWL needs no introduction as to why it’s disliked.

    I cannot comment on Console DRM Policies as I simply do not own nore closely follow the console market. I’ll read an artical when it pops up on my news feed (kit guru, Eteknix, Bit-Tech and a few others) but i’m otherwise out of the loop.
    I have more dealings with MS so I know more about it’s pitfalls, I’m not saying Sony is perfect (remember the whole hacking fiasco a few years back? and how they initially dealt with it?), but from my perspective, they’re better than MS

  16. Some of this stuff I think we have to agree to disagree on. The Win8 UI takes some learning, but once you do its a lot faster, or even totally avoidable with certain settings, even moreso after 8.1. I don’t work too much with servers, but I do have both Ubuntu and Server ’12 on machines at my house, just so I know how to use them. Guess I need to try Red Hat. They are all fine for me. GWFL was awful. just…. just awful.

    As far as the console DRM, it started when the X1 required an internet connection, and they had the idea to not allow trading in games at all. The trade policy was quickly reversed, and they didn’t market the fact that with the internet connection required you could share your library with up to 10 friends with no limitations. They just had to be your friend for 30 days or more. That was taken away with the required internet connection.

    With Sony, they started out with none of that, and made commercials like this: https://www.youtube.com/watch?v=kWSIFh8ICaA in order to ride the hype train. They waited until it was too late to cancel to reveal the lack of media support and online features of the PS4, among other things like having to buy PS+ to play online. Fast Forward past the 5-7 console bricking bugs to the present, and we are getting hit with PSNow. PSNow is a rental service, and nothing more. For a 30 day rental it costs $49.99, or somewhere in that ballpark. They were bashed for the prices. After that we have Shareplay, which is literally the exact same sharing idea that MS had, but they limited it to an hour of play per session. So You can share your games, but only for an hour at a time.

    Thats the basics of the console DRM war. There is a bit more to it than what I put in here, but that’s the jist. In My eyes, as far as the consoles go, MS has been doing backflips to change the policies people don’t like, while Sony has been neglecting features, adding DRM, missing deadlines, and doing nothing but generating hype. Sad part of it is that people are buying into it and defending it with such animosity. The gaming community really disappointed me this time around, moreso than the lackluster console launches.