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An advertising agency has launched a crowd-funding campaign to raise up to $150,000 to pester Valve employees with ‘we want Half-Life 3' advertisements and Gabe Newell lookalikes, in an effort to get the company to finish the game. This isn't the first time someone has tried to launch a Half-Life 3 campaign recently either, an aspiring indie game creator previously launched a campaign to create Valve's long sought after sequel under a different name.
Two employees from marketing agency, McKee Wallwork & Co, Chris Salem and Kyle Mazzei, are responsible for the campaign but claim that they have the support of the firm in this endeavor. As with most crowd-funding campaigns, this one is filled with stretch goals, at $3000, the company will launch an AdWord campaign, specifically targeted at all Valve employees, so that every time they Google themselves, they will be presented with a ‘We want Half-Life 3' ad.
At $9000, a mobile billboard will be rented, plastered with Half-Life 3 imagery and parked outside of Valve's HQ. At $45,000, in addition to the other goals, the agency will hire some Gabe Newell lookalikes to wear Half-Life 3 t-shirts and walk right in to Valve.
The final stretch goal is $150,000, if this one if hit then a ‘Half-Life' concert will be thrown at a venue in Seattle. Backers will get thank you letters, Half-Life 3 pins and t-shirts.
The entire plan is to essentially harass Valve with advertisements and fake Gabe Newell actors in an effort to get them to say something about Half-Life 3, or at least acknowledge what they already know, the fact that we want the game.
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KitGuru Says: I don't see this campaign taking off, targeting Valve employees with ads isn't going to get them to release Half-Life 3. What do you guys think of this idea? Stupid or genius?
stooped, well the PPC campaign anyway. Valve are taking too long with tho, perhaps the money should just be put towards paying somebody to kidnap gabe and ransom him for the game 😛
An honest company has to dedicate itself to what customers want. The campaign might not take off, but not because it can’t or it shouldn’t. Merely because most companies nowadays have turned to absorbing as much money out of people as possible instead of quality entertainment. That’s arguably a sad fact, backed by a hundredfold of straight facts that can only be opposed in a dishonest way.
Still waiting for this Era to end, it’s soul-draining. Everyone’s after money and consumerism has reached a disgusting peak.
This wouldn’t be to pull money to the marketing firms benefit by any chance? $150k is a nice sum to keep them in profit for a smallish outlay
Stupid. Harassing them is stupid, annoying, and unfair. Fundamentally, it’s not very likely to actually get them to make the game.
Well the ad looks like photoshopped.
our brains dont work like that. Harass someone to do something and he’ll be inclined to do the opposite. Reverse psychology people.
Instead of using so much money on advertising, for something that is not ready for development, why not give that money to Valve so they will have more resources, to make what they feel is right, so you get good stuff and everyone is happy? Releasing Half-Life 3 now would be a disaster. The franchise, and the people behind it, is not ready for it. Let Valve do their thing, they know what they are doing.