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Copyright takedowns go into overdrive after Google changes

Google recently made some changes to its search algorithm, which meant that sites that are on the receiving end of too many DMCA takedown requests would have their search engine ranking downgraded significantly. While you would imagine most people don't find their illegal downloads through Google, it actually had a big effect. It also seems to have spurred on copyright holders, who have been sending out more takedown requests than ever before.

As TorrentFreak reports, in the past week since the implementation of the new search algorithm, takedown requests have surged by almost 100 per cent, reaching nearly 12 million in the same seven day period, compared with just over six million in the preceding week.

topsites
The top takedown domains are all relatively unknown

Surprisingly however, many of the sites targeted by the takedown requests are smaller pirate sites and less so the large, well known ones. This is arguably quite a smart tactic from copyright holders. As has been pointed out before, most people pirating content likely go direct to their favourite site, whereas smaller pirate sites pick up extra traffic through Google and other search engines. In this way the copyright holders are cutting off future torrent site giants, instead of attempting to take down the well known ones.

In this same way, copyright holders might prevent future pirates or younger pirates from becoming heavy illegal downloaders, as it seems unlikely that those who grew up on the practice over the past decade and a half will stop any time soon. Even though legitimate sources of content like Netflix, Spotify and iTunes have made big in-roads in converting them to paying for content.

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KitGuru Says: The only way to really curb piracy, will be to offer a product that's comparable. That means making movies available to buy online in HD as soon as they hit cinemas and allow them to be played on any device. 

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11 comments

  1. Cinema’s will die if you can legally buy the movie to watch at home the same day as the cinema release. Cinema ticket sales have been declining for years and years mostly, apart form the odd high profile movie with large screen cinematic appeal.

  2. who cares if they die? there will always be some around.

  3. I dont use the cinema myself, but for the movie industry new movies will never release at home at the same time as the cinema as the cinema industry has too much to lose, they have power and persuasion within the film indsutry, Thats the point I’m making.

  4. Yeah, it’s true, but it isn’t just cinema. Basically, not having dvd/stream/download releases on the same day is a form of protectionism for cinemas. If cinemas die then they die, as far as the customer is concerned, this is because they have a better product available. But the industry is exceptionally nepotistic and protectionist; they are unwilling to compromise at all.

  5. And if they still fail to sell their movies after this, that proves piracy is not the problem in their sales loss,

  6. Private or community trackers are generally better anyway.

  7. Not sure how they have so much to lose, what if a new movie comes out and we can stream it for $9.99, how does that hurt the industry compared to me paying $15 at the theater.

  8. Alexandre Millette

    I think he mean movie maker not just the cinema (theaters). They make a lot with theaters.
    They make money with projection rights, sales, tape price etc.

  9. Alexandre Millette

    You can stream it and be 20 infront of your tv. so 20 x 15$.

  10. Alexandre Millette

    and lile I mention before, the studios make money projection rights , the tape price (not 29,99$) and sales…

  11. You can do that right now with the ppv’s anyways.