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Overclockers UK is making a push to support professional gamers and more specifically, Twitch streamers this year, with a new sponsorship plan in place and a vision for the future. The OCUK team has kicked things off with a new PC build for Twitch streamer, Sacriel.
The streamer's new build includes a custom watercooled Intel Core i7 5960x alongside an Nvidia GTX 980 graphics card, all overclocked by 8Pack himself. Mark Purdy, marketing manager for Overclockers UK says that “as a long term follower” of streaming and professional gaming himself, he understands the influence popular streamers can have. [yframe url='http://www.youtube.com/watch?v=nLXItKMfjc8&'] This video was created by Ben Davies, a new member to the Overclockers UK team that will be working on more quality content for the retailer's YouTube channel.
So how does a sponsorship with OCUK work?
“I make sure that I start partnerships in a two way operation, and I regularly attend the chat channels to show support”, Mark explains. “As with any promotion, exposure to the right audience is key and streaming allows me to directly interact and couple this with product promotion. Everyone needs computer hardware, and we want Overclockers UK to be the company at the front of the minds of the viewers. Integrating inside streams is not completely easy, but because of the dedication and support towards the streamer it works for us.”
Overclockers has already added a few great streamers to its ranks, including:
All of which have worked hard to stream regularly, build up a following and even get involved with the eSports scene. Mark works closely with all of these professional gamers and is hoping to expand and take more on board for OCUK this year. Aside from looking after other streamers, Mark also runs the official Overclockers UK Twitch channel, as well as his own, Valkia.
Discuss on our Facebook page, HERE.
KitGuru Says: Professional gaming and Twitch streaming have seen huge amounts of growth over the last few years, which is evidenced by the fact that more and more companies want to get involved with sponsorship and partnership deals. Have any of you guys been trying to build up a Twitch channel?
Yes I am a avid game and streamer on twitch. I am trying to build my channel and have been for sometime. My user name on twitch is xwolfman87x. I have been streamin for about 6 months now and it is hard to get an audience. But I have noticed more people joining the channel and viewing which is awesome.
Hello OCUK, i have been a twitch broadcaster for at least 2years just recently got to 4.5k followers.. im looking for a proper sponsor for my channel not an affiliates code or link and i am wondering if u guys at OCUK would be willing to talk with me about such a sponsorship.. i hope to hear from u.. thank u
My twitch name is tino_tay I almost have 3k followers and really just looking around for sponsorships and to grow my channel bigger I stream everyday actually it’s the only thing I do as well as youtube and art work through photoshop for other channels that I shout out and dual stream with on multitwitch hope one of you can drop by my channel sometime or get in touch be eager to get sponsored if you think I have the potential for it I know I stream everyday and have almost 3k followers and have had donations etc but applying for a few differwnt sponsorships as I want to do more not just for me but to show viewers the amazing things that you can offer and not just the streamer I hope to hear from you soon