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Nvidia GeForce Titan X to be significantly overpriced in Europe

Despite of early rumours, Nvidia Corp. decided not to increase recommended price of its top-of-the-range GeForce GTX Titan X graphics card from $999 to $1349 in the U.S. However, at current exchange rates and with value added taxes in Europe, the graphics adapter will be considerably more expensive in this part of the world than in the U.S.

Typically companies like Nvidia and AMD adjust prices in different parts of the world so that to make them more or less similar and avoid “grey” imports from one country to another. However, due to the recent meteoric rise of the U.S. dollar against many currencies, this will not be exactly the case this time, which is why the latest GeForce GTX Titan X graphics adapters will be significantly more expensive in mainland Europe and the U.K. than in the U.S.

The official manufacturer suggested retail price (MSRP) of the GeForce GTX Titan X in the United Kingdom is £879, which is around $1300. Overclockers UK offers only two graphics cards at such price price-point: one from OcUK itself and another from Palit. All other graphics boards cost more than that. Nvidia’s flagship offering will cost 30 per cent more in the U.K. than in the U.S.

nvidia_geforce_gtx_titan_x

Due to different taxes in various countries in Eurozone, the GeForce GTX Titan X will cost €1149 in Germany, €1199 in France, Spain, Holland and Belgium, €1249 in Italy and the Baltic states as well as €1269 in Finland, reports Fudzilla.

The top-of-the-range graphics board from Nvidia will be priced at CHF 1199 ($1212) in Switzerland, SEK 11999 ($1293) in Sweden, NOK 11199 ($1387) in Norway and DKK 9499 ($1363) in Denmark.

Nvidia GeForce GTX Titan X graphics card is powered by the GM200 “Big Maxwell” graphics processing unit with 3072 stream processors, 192 texture mapping units, 96 raster operations pipelines and 384-bit memory bus. The graphics adapter carries 12GB of high-speed GDDR5 memory onboard. A contract manufacturer makes all GeForce GTX Titan X graphics boards under the supervision of Nvidia.

Nvidia GeForce GTX Titan X will be available in stores later this month.

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KitGuru Says: While demand for ultra-expensive graphics cards is not really flexible and Nvidia will hardly sell a lot less GeForce GTX Titan X adapters because of high prices, it is still a bit sad to see that the difference between European and the U.S. prices is now higher than ever and exceeds 30 per cent in many cases.

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27 comments

  1. Come to Australia, the land of the $1500+ Titan X

  2. Come to NZ, the land of the $2000++ Titan X

  3. I thought we were bad 😀

  4. Wooo only €1249 euros for it, totally not expensive or so… -_-

  5. $1500 AU dollars = £781.30 I’d buy that at that price compared to £1300.
    £1300 = $2495.52 Au Dollars

  6. Significantly overpriced in India as well at INR 85k = ~1350$

    http://jags.in/india/nvidia-gtx-titan-x-india-pricing

  7. IF these prices include VAT, it’s not as bad as it looks. on average in the EU, with the current exchange rates, with at VAT of 22%, 1149 euros ends up being just under 1000 USD to split for Nvidia, the AIB and the reseller.

    1249 euros come out to just under 1100 dollars after VAT and conversion. The Titan X ranges from about the same price to about 10% higher. Given the current USD:euro exchange rate.

    In Denmark, excluding VAT it’s about 1100 dollars, same for Norway, Switzerland is closer to 1150 after VAT. UK comes out to about 1070 USD after VAT is removed, also. Not great pricing, but, not as crazy as everyone makes it seems.

  8. Wait for Umart or Megabuy to get some stock there usually cheapest for most things. PC case gear has EVGA reference ones for $1499.

    CPL has the HydroCopper for $1629 if your into the watercooling.

    It’s not the exchange rate no matter if the dollar is strong or weak Aussies are always ripped off… even 2 years ago when the AUD was at record highs we were ripped off paying more then the Americans even though our Dollar was stronger.

  9. It seems all nvidia want is more money to develop there shitty driving cars I mean i dont even own a car so why would I spend £1300 even £2200 ive seen this card on ebeay for just so nvidia can Progress on there driving cars just make this dam pascal chip and put a decent price on it like 200 quid not 1000s of pounds and youll sell more of these than xbox and ps4 combined until nvidia and amd do this and stop squabbling together people might just get on more with nvidia I hate you guys I spent 3000 on my pc And it feels like its worth 500 a bit more than a console but ohh no you american cunts just want our chash not for us to enjoy your overpriced products which I have to save all year jut to buy sometimes I wish I did just buy a console but there games and controllers just bore the shit out of me plus there 4k compatibility is nill they aint relly compatable with anything but a medium graphics setting game I heard there far cry 4 and assassins creed unity especially had to be tweaked down on the consolles once again because they cannot hande shizen 😛 medium to high settings depending on what game the one that disappointing me was dragon age inquesition I love this game 4k all day on the dam thing i tried it on the xbox one and was only able to play at 900p resolution which just looked horrid and later tried it in 4k on ps4 that diddnt work ether it just set the resolution on my 4k tv back to 1080p 60hz which also just looked horrid now Im used to 4k 🙂

  10. Not to mention when I said pascal I diddnt mean this maxwell gpu at that time 😀

  11. that just makes me feel sic they make poorer countries pay 2000 for one OMFG nvidia there deffinetly doing for money not to help people out buy getting rid of there sli 970/980 configs Should I even get one of these for 1300 or shal I just get a 3rd gtx 970 strix oc or would one of these be better later ill get second one when it will go down in price probably affordable when the pascal chip comes out 😀

  12. Portugal:1399€ (1527$) WTF!!! i found one evga 1250€ not bad after see the firts price…dam..

  13. …Well at least you have better health insurance in the UK. That’s the price you pay when your government takes care of you.

  14. This is why I don’t want socialism.

  15. Titan X reference is STILL $999.00 in these great United States of America. European prices are ludicrous; cruel even.

  16. European prices sans UK from a quick check are pretty much all the same when including VAT. Extra cost ranges from 0-5%. 5% is not ludicrous and cruel.

  17. That sucks man.

  18. I prefer paying for me and mine with what I earn and also paying 30% less for gpus.

  19. The cheapest Titan X on the German partpicker site is $1,272 US; i.e. $273 more than the cheapest one in the US. That’s huge, 27% more, not 5%. So yes, you guys get the shaft. Likewise if I wanted to get a 390X in Germany I’d be paying the equivalent of $117 US more than the US. So yeah, not cool at all.

  20. Adding in the 19% VAT, it is equal to 1070dollars without VAT. My 5% in head was off, but, 7% isn’t insane. Really. Also, the price of 390x base is 430… 430*1.19 =511. So, it is once more a small premium, under 10%. Actually, 7% again. Wonder what the import tariffs and such for electronics in Germany is. that higher cost is due to higher salaries in that country most likely.

  21. Lol dude, if you are paying $1272 for a titan x vs $999 in the US or $117 more for a 390X, you at getting the shaft any way you slice it; I pay wayyy less for my gpus than you guys do.

  22. Lol! I don’t live there. I live in the USA. Just, people in Europe always seem to forget why their prices are higher. It isn’t AMD/Nvidia (well, maybe a few percent), it is their taxes. =]

  23. LOL, well yeah, I mean the taxes over there are insanity. I would be uber pissed if I was getting hit that hard for electronics.

  24. Yeah. I agree. Just, cannot stand people saying the price is 27% higher as if it is Nvidia/AMD/Intel/etc fault. ^__^

  25. Yeah ? Like the war US is fighting ? The foodstamps ? Helthcare ? Public Schools ?? If you subscribe to even ONE of these services then you are already socialist.

  26. Australia and NZ are anything but poor. The only countries that pay excess tax are MOSTLY in EU but the avg income there is also quite higher than the row.

  27. Don’t know what you’re talking about brah, I don’t use foodstamps, have no problems with the war, volunteered to go to Iraq in fact, no qualms about Afghanistan, no qualms about private military contracting in DRC, etc. Obamacare is a socialist attempt which thankfully I don’t have to worry about, public schools were around before socialist regimes btw. Also, my computer hardware has Democracy prices, which is awesome.