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In a bid to monetize its graphics processing technologies, Advanced Micro Devices plans to license its Radeon cores to MediaTek, a rapidly growing designer of application processors for smartphones and tablets. The move will bring additional revenues to AMD, whereas MediaTek will be able to differentiate itself from competitors.
AMD is not interested in making chips for smartphones and tablets: the market is highly competitive and many of mobile system-on-chip designers are not profitable. Licensing graphics cores – like ARM and Imagination Technologies do – brings guaranteed profit to owners of intellectual property. It makes a great sense for AMD to license low-power Radeon cores to other companies interested in high-performance graphics.
Fudzilla reports that MediaTek will be AMD’s first customer to license Radeon graphics technology. No details are known at the moment, but it is logical to expect mobile SoC designer to use Radeon graphics for its high-end application processors. MediaTek has been trying to enter the market of premium mobile APs for some time now and with Radeon graphics it will finally be able to offer truly advanced mobile processors.
AMD sold off its Imageon division, which designed mobile SoCs with low-power graphics, to Qualcomm in 2009 for $65 million. Since then the company did not offer anything truly low-power and its Fusion hybrid processors for tablets have failed to win designs with device makers.
It is rather ironic that Nvidia, which announced plans to license its graphics processing technologies to third parties in mid-2013, still has not signed a single licensing contract. AMD implied that it could license its graphics cores to others, but did not officially unveiled such plans.
AMD and MediaTek did not comment on the news-story.
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KitGuru Says: If AMD enters graphics IP licensing business, it will probably offer Radeon not only to MediaTek, but also to other developers of application processors. Moreover, the company could develop semi-custom mobile SoCs itself in case a large smartphone vendor wants it to.
This is just a reminder how bad it’s gotten over at AMD. First the GPU market share numbers came out, and then the dismantling of Mantle. I think it’s about to get worse.
AMD is doing better and better and better –
1. 100% market share in console market even upcoing wii next.
2. Since all games developed for consoles than ported back to pc so we will see much stable smooth gpu performance and effective utilisation of 8 core cpu.
3. GCN offer 1/2 double presion compute compare to 1/8 for kepler and maxwell is simply not able to do double presicion compute leaving nvidia in dust in case u know how to code gcn gpu(real secret og gcn).
4. Forced ms to release low level api and broke close door nexus of ms and intel by realeasing mantle within 6 months.
5. Mantle is now soul of vulkan api so everone except ms will use that including next playstation,mac,ios,android,linux,animation industry,nasa,automobile sector …….opening gates for amd gpu in all these arena directly or indirectly like vip ip
6.game development on dx 12 is much tricky than previous dx coz new changes like tiled resources so if dev develop their games on vulkan than it will be ported easily to everywhere including win 7 to macs while dx 12 means only win 10 thats why ms giving win 10 for free…….ha ha ha
7. Licescing gpu ip to mobile makers like meadiatek is just beginning apple soc will come with amd gpu ip in 2017- 2018 but with customization
I think there is no logic in your post. Only Nvidia fanboism and pure denial.
Yep its Pure Truth bro 🙂
I don’t know about the others but 3 is wrong. The numbers are worse for both on the consumer market (1/8 for AMD and 1/32 for Nvidia). It is a secret for a reason. Except for small, profitable projects like mining, limited people are prepared to back GCN. It is not a problem of arch (its very fast for compute), it is a problem of the (lacking) AMD toolchain and ecosystem. The competition on that field is light years ahead.
1/8 and 1/32 is when we use official soft actually they r licked by software ecosystem but if u code urself and mod the driver than gcn easily pumps 1/2. In some highly constrained tests gcn can hit 1/1.6-1.9 but not useful for real world while nvidia kepler becomes highly unstable
Number 3 is so… so.. wrong…
But, AMD has been rather down in the gutter for stocks these days.. Might be a good time to invest now. Just before the next gen GPUs come out. I can only hope we see some drastic changes from AMD’s side. If these next gen GPUs fall short… AMD is going to flat line.
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I run AMD skrub, and I’m a realist, not a fanboy. Nice try tho.
I can also say that I am Nvidia’s CEO and always a realist. So? What you posted counts, not what you say you run and what you want us to believe you are. This is good news for AMD. Mantle going to Vulkan and DX12 coming soon are also good news. Only the market share numbers are negative news and those numbers where expected from the day GTX 970 and GTX 980 come out.
So? So?! I was called an nVIDIA fanboy when I run AMD. So….
Mantle was used for Vulcan. AMD said that Mantle is game changing, will bring us new generation of APIs. It did. Now it is core of Vulcan and it will live for long time 🙂 I am ok with this thing 🙂
Also, they are going open source style, not green vendor locking 🙂
Yes bro agreed to you if want to buy stock then u may go with amd –
1. 300 series will pump stock price
2. Custom k12 will increase that too
3. In 2016 amd will be in sony’s VR project morpheous
4. Next wii consol also amd based
But be very careful bcoz amd zen remember their barcelona and bulldozer both were poor design result in stoks in hole
Best of luck but not invest in microsoft coz they r hiding their loss
Ok, but open source rarely takes center stage, with Android OS being a possible exception, because Apple answered back with 74.5 million phones sold in one quarter which is HUGE…
inb4 I run Android.
As they are retreating from laptop market most likely with one port and 75 dollars reduction, it may help em 😀 😀
Just had a thought. If cloud computing really begins to pan itself out (especially with the latency issues), it’s possible for games to be rendered entirely in the cloud and broadcast on whatever device you have in your home. That would bring an end to console games – Nintendo, PS, and XBox would save a ton on hardware expenses. I hope AMD stays viable by getting ahead in cloud computing development and gets in deep on VR and Augmented Reality.
Bitcoin mining has moved onto custom ASIC’s, not GPU’s. Nice try though.
All his numbers are wrong except number 1.
If AMD drops laptops, where do you think their APU’s will go? Desktop only? HA!
Thanks, who said anything about BTC though. Up until recently AMD cards had a good run with some other cryptos
Aha nice, I thought at least for the Nvidia cards that this kind of modding was not possible anymore. 1/4 was the reason I got an AMD 79xx in the first place. The issue is really the bad toolchain (debugger, compiler etc) which for me in many cases felt like a case study in favor of other platforms/models
I meant apple… They new one port macbook is really awesome thing 😀
But bro rendering via cloud requires extremely low latency and very fast bandwidth which is available only in 7-8 countries at mainstream level
In china and India like big markets internet still works at 2-8 Mbps and 150+ ping
AMD has been pushing towards the true fabless ARM like model for awhile now. It’s a great idea. They are diversifying. Nothing negative about this news if true.
Also Mantle has been a true success. Most major vendors have adopted it in their APIs. Apple’s Metal, Microsoft’s DX12, and Kronos group’s OpenGL replacement Vulkan. I don’t think it could have had any more impact than it did.