Netflix has recently updates its terms and conditions, adding in a new line that says Netflix can ban users found to be using a VPN to access libraries of content not available in your own country. However, it does seem unlikely that Netflix would actively enforce this new rule.
While Netflix agrees and wants to do away with geographical borders on digital content, the big media companies are all constantly on Netflix’s case about VPN use and in order to maintain its business relationships, it should probably look like it is at least trying to prevent the use of VPNs to access content.
The new terms and conditions say: “You may view a movie or TV show through the Netflix service primarily within the country in which you have established your account and only in geographic locations where we offer our service and have licensed such movie or TV show.”
“The content that may be available to watch will vary by geographic location. Netflix will use technologies to verify your geographic location. We may terminate or restrict your use of our service, without compensation or notice, if you are, or if we suspect that you are, (i) in violation of any of these terms of use or (ii) engaged in illegal or improper use of the service.”
It wasn’t too long ago that we heard rumours that Netflix wanted to stop its users from viewing with a VPN switched on entirely. However, the company later corrected those rumours. It doesn’t look like Netflix is going to stop you from using a VPN but it is warning against it.
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KitGuru Says: We already know that Netflix is against these geographical borders on digital content. However, the company does still need to play ball with TV and movie studios in order to secure content for its service. It will be interesting to see if the updated terms are just for show or if Netflix will actually start using the ban hammer.
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