Home / Channel / General Tech / Google Ford partnership could mirror Baidu BMW deal

Google Ford partnership could mirror Baidu BMW deal

Google and Ford are said to be in talks to partner over the development of automated vehicles according to sources that are said to have been “briefed on the matter.” Although yet to be officially detailed, the partnership could well be similar to the deal struck between Chinese search giant Baidu, and German automaker BMW, announced late last year.

However while the Baidu/BMW deal was thought to be a chance for the former company to catch up on international autonomous developments, Ford and Google have both been working on that sort of technology for years already. Together they could combine Ford's manufacturing know-how with Google's software experience to produce something quite special.

ford

The future?

The move also gives Google access to Ford's fabrication facilities, which will be key as it's said it doesn't want to get into the business of making cards. That said, none of this is confirmed or finalised by the either party. Sergey Brin of Google and executive Mark Fields from Ford, did meet earlier this month though (as per Reuters) to discuss this pending deal.

Although both firms are remaining quiet on any concrete details, Google has said that it is in talks with a number of automakers to potentially develop autonomous vehicles with.

However rumours still persist about a Ford/Google partnership. Any such deal could possibly be announced at CES early next year, though we'll have to wait and see to find out.

KitGuru Says: Do you think a Google/Ford deal would be a strong move for both firms? Ford claims to have been working on driverless tech for years, though it's only recently been public about its endeavours. 

Become a Patron!

Check Also

You can now use OCCT on Linux-based systems

OCCT is now available for Linux. This marks the culmination of three years of development, …

3 comments

  1. “The move also gives Google access to Ford’s fabrication facilities, which will be key as it’s said it doesn’t want to get into the business of making cards.”

    The card making business is notoriously dangerous, but wouldn’t Google be better placed partnering with Clintons or Moonpig, rather than Ford, and just leaving the latter to car manufacturing?

  2. This was my thought when I read that sentence. LOL

  3. Lol, anotherday, another typo.

We've noticed that you are using an ad blocker.

Thank you for visiting KitGuru. Our news and reviews teams work hard to bring you the latest stories and finest, in-depth analysis.

We want to be as informative as possible – and to help our readers make the best buying decisions. The mechanism we use to run our business and pay some of the best journalists in the world, is advertising.

If you want to support KitGuru, then please add www.kitguru.net to your ad blocking whitelist or disable your adblocking software. It really makes a difference and allows us to continue creating the kind of content you really want to read.

It is important you know that we don’t run pop ups, pop unders, audio ads, code tracking ads or anything else that would interfere with the KitGuru experience. Adblockers can actually block some of our free content, such as galleries!