As much as the idea of walking around websites, rather than interacting with them on a 2D display might seem like a relic from a '90s future-tech story (anyone remember Net Force?) it's actually something that some are already experimenting with. It's hard though, so Mozilla has developed a technique to make it easy. It's called A-Frame and it lets anyone build a VR website with interaction and navigation/locomotion in no time.
The A-Frame open source library is designed to be as easy to use as possible. The following line is all you need to get started:
However it's not just the functionality of VR within a website that makes A-Frame so useful, but that it allows for a seamless transition between VR mode and the more traditional 2D variety.
In the above video we're shown a user navigating a 3D shopping site, where they can look at a line of clothes in virtual reality. This would be an interesting use of the technology and perhaps in the future you could even load up a 3D model of yourself to see what a product would look like on you.
However it's not just fun experiences that Mozilla wants to enable with its A-Frame developments, it also wants to make the process of developing such sites as easy as possible. Before A-Frame you'd need to know complicated WebGL to deliver something like this, but not now.
As it stands, A-Frame supports the Oculus Rift DK2 and Google Cardboard on iOS and Android, but will soon support the latest 0.8 runtime and 75Hz head tracking, as per RoadToVR.
KitGuru Says: This makes sense. As ridiculous as the idea of driving to a website in VR to get information would be, looking around them as if they're virtual shops is probably very intuitive.
One brilliant application of this would be for estate agents. Some already do 3D walk-throughs and VR would just make it all the more real.