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It has almost been two years since Facebook purchased WhatsApp for a massive $19 billion but since then, the company hasn't really done anything with it or changed the way it operates at all. However, one big change is finally happening- WhatsApp is dropping its annual subscription entirely.
WhatsApp's subscription cost 69p per year though new numbers got one year of use for free. Writing on its blog, WhatsApp admitted that as it has grown, it has realised that the subscription model has some flaws for a messenger app.
“Many WhatsApp users don't have a debit or credit card number and they worried they'd lose access to their friends and family after their first year. So over the next several weeks, we'll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.”
WhatsApp has close to one billion users and it's not clear exactly how the Facebook-owned messenger service will continue making money but it is currently in the process of developing new tools to help businesses communicate. Apparently advertisements will remain off the platform.
KitGuru Says: WhatsApp is very popular but I do wonder if Facebook ever plans to make back the $19 billion it spent acquiring the service. With subscriptions out of the window and ads apparently staying off of the service, it will be interesting to see how it ends up making money.
It’s onwned by Facebook does it even need to make money
I seem to have heard that facebook doesnt have as much money as it is made out, their value is in the company, they dont actually have much “real” money lying around so facebook is worth a lot as long as people like it and decide it have value, when that stops the value will plummet, some say thats why the investment in the rift was made because that could bring real money to the company.
But I have never myself checked up on it since im not a fan of facebook at all and they actually put me off the rift since I don’t want ro support them unless I have to. I do though use WhatsApp since it currently my only way to get hold of a lot of people for free
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