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This morning, Amazon UK customers suddenly found themselves unable to purchase certain video game titles without having a Prime subscription. A few games have now been added to Amazon's “Prime-Exclusive Items” list, meaning unless you fork out the £79.99 per year subscription fee, you will need to go elsewhere to buy.
The change was spotted by several customers this morning and as Videogamer points out, currently titles like Grand Theft Auto V, Rainbow Six: Siege and Assassin's Creed Syndicate are included in the Prime-Exclusive list. The console versions of Far Cry Primal and Battlefield Hardline are also said to be included.
If you aren't signed in to an Amazon Prime account, you will see a little blue box on the right-hand side of the store page listing a product as a Prime Exclusive item and encouraging you to subscribe. This only affects items sold directly by Amazon, so you can still buy from the third-party retailers on the store.
There could be more games on the list so we may not know the full extent of this yet.
KitGuru Says: Ever since the yearly subscription price hike on Amazon Prime, the company seems to have been trying to push the service a lot harder. How do you guys feel about this? Do you think Amazon should be putting certain games behind a Prime subscription paywall?
That is stupid and makes no sense.
money grabbers
If it was a collectors/special Amazon exclusive edition, that would make sense, but for a run of the mill game that you can by anywhere else? That really is just stupid
Are we sure it is intended and not an accident?
i could understand this for pre orders, but it will just drive custom to the other sellers. They arent even the cheapest option on their own site.
if you complain about anything they chuck amazon prime free months like water so far i have had 4 extra months free this year already
Really? Because I’m looking at Amazon.co.uk, and I see all of those games:
You obviously didn’t read the article properly. Nobody ever said you couldn’t search for games on Amazon without Prime. As the article says, once you click on certain games to buy them, you will get a blue box saying that you need to be a Prime subscriber to purchase direct from Amazon:
So they coke came out a little early in the Amazon brainstorming session this month
You’re missing an important detail. Looking at Steam, AC: Syndicate is still a 60 dollar game. On Amazon, with my prime account, I can now pay ~30 dollars to buy it brand new.
I think it’s a poor choice to not allow people to buy the game at all without a Prime account, but it’s certainly worth noting that it could be viewed as a feature once they work out the kinks. Would you pay eighty dollars a year to save 30 dollars and get free shipping on a few games? I’m sure some would.
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