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Last year, GAME and Overclockers UK teamed up to get more PC gaming hardware inside retail stores and visible on the high-street. Now this week, those PC gaming efforts are expanding, with plans to put an ‘eSports zone' inside of GAME stores that will host ten OCUK-built gaming rigs for people to play on, along with a Virtual Reality pod.
The first eSports zone is debuting at the GAME store inside of the Trafford Centre in Manchester. GAME will be inviting publishers to host special community events at its eSports zone to help promote new game releases, the retailer will also be hosting a tournament of its own to kick off the launch, where you can compete in Rocket League to win prizes, which include tickets to Insomnia 58, the UK's biggest LAN gaming event.
While communal gaming locations are a big thing in Asia, where internet cafes can be found in a lot of areas, there aren't many places like this in the UK. GAME hopes to make this a “new destination for gamers to come together to watch, play, socialise, discover and shop their favourite games”.
GAME will be hosting more events at its in-store eSports zone in the future, with titles like Hearthstone, Counter Strike: Global Offensive and League of Legends.
KitGuru Says: There aren't many communal gaming spaces here in the UK, so this is quite an interesting step for GAME to take. For now, eSports Zones are launching in Manchester but following that, they should spread to more areas. What do you guys think of this idea? Would you have any interest in going to an eSports Zone?
What a load of rubbish…….Game and OCUK had a GAMING zone in its flagship store at the Metro Cenre Gateshead, it was about 8 pc’s/ consoles and was really cool apart from the fact that half the time nothing worked and the rest of the time it was gangs of snotty 12 year olds screaming and running around as their parents treat it as a crèche. It lasted about 6 weeks.
As for the GAME/ Overclockers team up I’d love to speak to the marketing team………..the team up is one overheating PC with a Asus GTX970 GPU and a cheap ass aio cooler that has been moved deeper and deeper into the store and is now hiding in a dark corner out of the way. Why its there or what its supposed to represent god only knows because if you want to buy a PC from overclockers you get to choose from a selection of meaningless cards that might as well be from magic the gathering.
Overclockers lost my business when they became the first company to raise its prices and blame it on Brexit even though they where selling pre-brexit stock using pre-brexit finances.
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