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Nintendo has had a tough time of things in recent years, struggling with the Wii U and coming very late to the smartphone game. Now that it has arrived though, it's dominating. Pokémon Go is a sensation that's taken the world by storm and it's lead to a huge drive in Nintendo's share prices.
Pokémon Go has been available for just two weeks, but its impact is being felt in more than 35 countries around the world. It's garnered millions of players and though there's been no word from Nintendo about how many of those players are paying customers, it's certainly given stock holders a lot of confidence.
Since the game officially launched on 6th July, Nintendo stock has risen more than 100 per cent. In the past few days it's risen more than 15 per cent, showing that the upswing isn't finished yet.
Pokémon Go is proving popular all over the world. Source: Wikimedia
It's the potential of it all that has so many people excited. Not only has Pokémon Go not even begun to scratch the surface of the potential of its brand, but Nintendo could leverage all sorts of franchises with this augmented reality style of game. Other IPs and characters like Zelda, Donkey Kong and Mario could all theoretically have some sort of AR title released in the future.
What's perhaps most interesting about this recent excitement though, is the trickle down effect it's having. As Reuters reports, businesses like First Baking, which makes a “Pokemon Bread,” have seen their shares rise in turn and many local businesses have begun taking part in promotions related to Pokéstops and popular spawn points.
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KitGuru Says: I've seen a few local businesses take advantage of nearby Pokéstops, popping a lure on them to try and draw in the crowds. Have you seen any smart examples of co-promotion?
Stocks and shares is way beyond my area of expertise but surely if holders wanted maximum profit they would buy into Niantic or the Pokemon Company, as opposed to solely Nintendo? Niantic was the developer, the Pokemon Company was the publisher, Nintendo as a standalone was just an investor
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It’s to do with Nintendos vision and value of its IPs. This shows that Nintendo are finally going in the right direction and that thier pool of IPs is more valuable than people thought. Seeing how popular the Pokemon games were on the handheld platforms it is no surprise that this happened!
I’m sorry but this is a stupid game & yes I tried it & found it very dull & child like type game that adults are playing. I actually almost ran a woman over the other day because she was playing this game and she just blindly walked into the middle of the road & stopped so she could catch a poke creature. I was WTF slammed on the brakes just stopping about a foot from her she gave me a dirty look and the finger & stood there looking back at her screen I honked the horn she did not move I started to get out she walked over to the sidewalk then.
People if you play this crap watch out where you are going and for crap sake stay off of private property also. Good to see the stock doing good but to bad it is because of this game it will just fuel more of this drivel in the future from them.