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Pokemon Go craze starting to cool off, daily users in decline

Pokemon Go has been in our lives for about six weeks now and during that time it has really blown up, turning into a worldwide phenomenon. However, the app may have already hit its ceiling, with the amount of daily players now in decline. The game hit a peak of 45 million daily players in mid-July, but according to data analysts this week, the game now sees under 30 million daily users on average, which is a significant decline.

The idea that Pokemon Go has already peaked has been put forward by analysts speaking with Bloomberg, explaining that there has been an overall decline in user engagement since the app first went live at the start of July, which could mean that the craze is starting to cool off.

pokemongo

Axiom Capital Management has gathered data from several sources, finding an average daily user count of around 30 million, which is down from its July peak of 45 million daily users. Essentially, this is all an effort to warn investors that while Pokemon Go had a huge launch, it isn't necessarily going to be the biggest app around in the long-term.

This is important as when Pokemon Go first launched, Nintendo's stock prices doubled in a day, and then promptly fell after the publisher explained that it actually has very little to do with Pokemon Go and won't be the sole profiteer of its existence.

KitGuru Says: From what I understand, Pokemon Go players have been having various issues with Niantic's decisions since launching the app, so perhaps that has contributed to the overall decline in users. That said, 30 million active players a day is still a ton so it's not like Pokemon Go is dying or anything, it's just not going to be the app that ends all other apps. 

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6 comments

  1. Pretty obvious since the game is boring. Why can’t i battle friends or even have a better battling experience? Also where is trading? – a staple in the Pokemon world. Not to mention no friends feature to see your friends status or pokemon hes got. Basically its a beta of a game cause i know maybe in a years time they will add these features.

  2. Maybe because you can almost nothing on the game unless you luve in a big city
    No pokestops few Pokemon to catch

  3. All of the reasons I didn’t pick up the game in the 1st place

  4. Ya i live in a big town but i had to go a few blocks per pokestop and i actually ran out of pokeballs a few times. But when i went downtown for a day it took me 30min to fill my bag to the point i had to empty and destroy items cause i couldn’t gather any more. I think i restocked like 300 pokeballs in 30min on top of catching 6-7 unique types.

  5. I uninstalled the pre-release after three days whilst in the pub, to a collective gasp from everyone. Just taken “everyone” to catch up with me. Then you caught them all.

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