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EA defends decision to launch Titanfall 2 between BF1 and COD

Titanfall 2 has been off to a great start critically, with many praising the game's multiplayer changes and new single player campaign. The PC version is also particularly good. Unfortunately, the game has been released between two massive blockbuster titles: Battlefield 1 and Call of Duty: Infinite Warfare. The chosen release date has been criticised quite a bit in the last week but EA seems to be standing by its decision.

Right now, it certainly seems like EA thought it could knock Call of Duty down a couple of notches by releasing two massive shooters a week apart, prior to Infinite Warfare's launch. While Battlefield 1 has been doing excellently sales-wise, charts show that Titanfall 2 isn't doing quite as well.

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During an earnings call this week, an EA shareholder asked about the publisher's decision to release Titanfall 2 in the middle of Battlefield and Call of Duty. EA CEO, Andrew Wilson, then went on to defend the decision: “We think there's really three types of players. People that really love Battlefield and that kind of big strategic gameplay that will orient in that direction; the player that loves the fast, fluid, kinetic gameplay of Titanfall 2 that really orient in that direction; and the player that just has to play the two greatest shooters this year and will buy both.”

He then went on to explain that EA is “thinking about the long game” with this release strategy, with high expectations for Battlefield and Titanfall 2 over the next couple of years, not just in the short term holiday season.

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KitGuru Says: I have been really enjoying Titanfall 2 but the game really does need more players. Hopefully, things will gradually pick up as we get closer to Christmas but it seems for now at least, it does seem like releasing Battlefield and Titanfall 2 in October may have been a poor decision, despite the quality of both games. Do you guys think EA was right to release Battlefield and Titanfall just one week apart? 

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3 comments

  1. It is pretty bad when you have to defend yourself for things like this. What everyone needs to do is shut up and just buy the game you want and leave crap alone. It makes sense to release competing games at the right moment to try to get sales from competing games oh and lets not forget Christmas is coming up so it makes sense to have all your eggs out and ready for sale in the market at the highest sales point in the season it is called wanting to make as much money as possible as fast as possible and this would be the time of the year to do that why do you think COD is always released at this time of the year every year.

  2. While I do not disagree completely, think of it from an investor’s perspective. They see a publisher launch two rather similar games in a very short time span. I don’t doubt that there are plenty of gamers who would buy both had they been released a few months apart, but who now go for either BF1 or TF2.

    I think it makes sense to through everything you have at CoD, and Activision will definitely not be happy. But similarly, TF2 and BF1 are at this point at least partly competing for the same money, and investors are not happy about that.

  3. I really enjoy TF2, I think the multiplayer is fantastic and I don’t even play BF1 anymore since getting it xP