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Google has been experimenting with better ways to monetise YouTube over the last year, with the biggest push coming in the form of YouTube Red, which features ad-free streaming, offline viewing and exclusive video series from big content creators. There was a pretty mixed reaction when this service was first announced and it turns out, things haven't really improved since as YouTube Red subscriber numbers are still quite low.
According to reports this week, YouTube Red has only managed to garner up 1.5 million subscribers, which is very low considering the service has over one billion active users.
Despite the low numbers, Google will continue to invest in more exclusive shows for its service in an effort to draw more people in. However, there are other issues standing in the way of growth as YouTube Red is currently only available in the United States, Mexico, Australia and New Zealand. The limited availability means millions of European users won't even get the chance to try the service, not to mention those in other territories.
Another big issue is the competition. At $9.99, a lot of people would probably rather subscribe to Netflix, Hulu, Amazon or a range of other on-demand services that offer original content.
KitGuru Says: I think YouTube Red would have stood a better chance of catching on if it launched five or six years ago. At this point, people are so used to watching all of their favourite YouTubers for free that the idea of paying for videos has become a tough sell.
At $9.99 it should offer similar services as Netflix, and it just does not. It does not have to be available world wide to be successful of course. So it’s limited availability is not necessarily a problem during start-up phase, its price point vis a vis its content is.
Youtube red gives access to Youtube ad free. Special content AND Play music.. Now if only they had an app that was as useful as the competition (spotify etc), I for one, would welcome it as my one stop place to go for music and vids..
But sadly. for now. Music “app” that is lacking, both on pc, tablet and smartphones.. And no access yet in Europe..
Shame, that they are not more focused on the end users and the simple “needs”
Doesn’t help that you can’t bloody get it anywhere other than the US.
Google is paying 97$ per hour! Work for few hours and have longer with friends & family! !mj77d:
On tuesday I got a great new Land Rover Range Rover from having earned $8752 this last four weeks.. Its the most-financialy rewarding I’ve had.. It sounds unbelievable but you wont forgive yourself if you don’t check it
!mj77d:
➽➽
➽➽;➽➽ http://GoogleFinancialJobsCash76DigitalMegaGetPay$97Hour… ★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★::::::!mj77d:…
What you do is charge 2 dollars, get people hooked then ratchet the price up……..like netflix.
(Mind you, I wouldn’t pay any amount for it)