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Adobe has announced this week that it will be the latest company to start raising its prices here in the UK, citing the Brexit vote and the subsequent fluctuation of the GBP as the main cause. The company made the announcement in a notice sent out to Creative Cloud subscribers, going over various price rises for different tiers of the Creative Cloud, with some having to pay up to 46 percent more.
The email itself reads: “Like many US-based global companies, Adobe is making pricing adjustments to offset fluctuations in foreign exchange rate”, the company then tried to soften the blow by pointing out that the UK isn't the only country to see prices increase, “a number of markets” have been impacted, including Sweden and Brazil.
“We monitor currency fluctuations and make adjustments only when necessary. Our ability to align with fluctuations in currency rates will enable us to continually innovate and deliver great value through our products and services. We will continue to provide world-class products and services at a compelling value for all of our members.”
The price rise won't come into effect until the 6th of March this year but it will affect apps like Photoshop, Illustrator, Lightroom and more. Adobe is just the latest tech company to raise its prices after last year's Brexit vote, with OnePlus, Dell, Apple and Microsoft, all making similar moves over the last six months.
KitGuru Says: The Creative Cloud service is used by students and professionals alike all over the country, so there has been quite a bit of uproar following this price hike. Do any of you currently use Adobe Creative Cloud? How do you feel about the prices going up?
adobe have completely lost contact with the users… it was not enough that their apps are very buggy if you think how much money you pay, it was not enough to have overpriced software, they had to make it sub based so they can milk you every year just to let you do your job, now they also rise prices? duh…
I’m happy that my workflow can be covered from affinity designer and photo, and this year they will release publisher and make me move completely away from adobe suite.
I know some people are not that lucky to have alternatives but the way adobe is behaving sure leave a lot of space for smaller developers to get a grip on the market.
I agree I remember being a student user pre – Creative Suite! Then buying CS2.. then CS4 etc. Adobe is releasing so much – software on top of the favourites (Photoshop, Illustrator etc). However the new stuff is predominately ‘bug infested’.
The business model makes sense but only if the software is up to scratch- its constantly nowadays in Beta mode..!!!
Adobe need to step up or find that alternatives will soon replace – maybe not this year but within 5 years they could be history just like….
…Creative Suite!
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