When Konica Minolta invited us to an event called Spotlight Live about the “rise of the cognitive company and the evolution of employment” we were intrigued, but also a little nonplussed. Konica Minolta is historically known for its optical devices – cameras, lenses, photocopies and printers – and KitGuru doesn’t particularly focus on any of these. But with the legendary author Douglas Coupland as keynote speaker, Spotlight Live piqued our interest, so off we went to Berlin. This is what we learned on our travels.
Konica Minolta has a history dating back to the 19th century (1873 to be exact), and started off making photographic materials, cameras, and optical equipment like medical imagers and the lasers on CD players. After moving into the copier business in the 1960s, the company has become a significant force in business printing and multi-function devices.
But although the paperless office is still some way away, the use of paper in business is falling, and Konica Minolta is looking to reinvent itself, which is where Spotlight Live and its focus on the “Workplace of the Future” comes in.
Event Details:
When: 23rd March 2017
Where: Berlin, German
Why: To be revealed…
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The Workplace hub……sounds damned well creepy to me, stirs up images of a cube with a toilet in the corner, a matress, and a feeding slot. A place where your overseers direct feed instructions into your pliable primate mind bypassing basic communication. Work Monkey Work. Ok it’s 1am here I best take my pills and go have a lie down.
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I fail to see what more I can get out of this, that I don’t already have with me develop (konica minolta) ineo+ 258.
Maybe this is just not for me but then again, why the felt the need to call consumer oriented sites in their event if this is not for me?
You just summed up the future of work… check out this company’s Twitter feed, for example. Scary. @metaselected