Twitch raises subscription prices by up to 43% in over 30 countries

Once the dominant platform for live streaming, Twitch has fallen to the wayside somewhat in the minds of both content creators and viewers – with owner Amazon having reduced revenue splits; ending its services in certain countries; firing over 500 employees and more. Adding onto the pile of bad news, the platform is set to increase the price of its Tier 1 subscription in more than 30 countries.

Making the announcement via Twitter, the official Twitch Support page revealed the following: “Starting July 11, we’re increasing sub and gift prices on web in over 30 regions: New Zealand, the US, and multiple countries in Europe.”

Explaining this decision (somewhat), the company stated that “We are increasing subscription prices in over 30 countries to drive more revenue to our streamers and help make streaming more sustainable. Streamers will continue to receive the same net revenue share on subs and gift subs, so this price increase allows them to receive more per subscription. The increased revenue per sub that Twitch receives helps us maintain and build for the long-term future of streaming.”

The full list of regions impacted can be found HERE, but some of the affected countries include:

• Australia (7.99 to 8.99 AUD)
• Brazil (7.9 to 9.9 BRL)
• Germany (3.99 to 4.99 EUR)
• Ireland (3.99 to 4.99 EUR)
• Mexico (48 to 60 MXN)
• New Zealand (7.99 to 8.99 NZD)
• Slovakia (3.49 to 4.99 EUR) – 43% increase
• Sweden (42.99 to 55.99 SWK)
• USA ($4.99 to $5.99 USD)

Fortunately, the UK appears to have not been impacted by the increase – though this most recent pricing adjustment is likely just the beginning. As more and more streamers move to competing platforms, it’ll be interesting to see how Twitch/Amazon responds in tow.

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KitGuru says: What do you think of the price change? Do you subscribe to streamers on Twitch? Which major streaming platform will win out in the long-term? Let us know your thoughts down below.

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