The RTX 4070 can now be found for below MSRP

We are just over a week on from the launch of the RTX 4070 and while the graphics card's launch price wasn't as high as once feared, it is still on the pricey side for an x70 GPU. Fortunately, we are already starting to see prices drop below Nvidia's target price tag. 

Here in the UK, the RTX 4070's MSRP was set at £589, offering performance comparable to an RTX 3080, while shaving some money off of the entry price. While the MSRP is lower than the RTX 3080 was, it is significantly more expensive than the x70 class GPUs we've seen in previous generations.

If you are holding off for lower prices, then you may not have to wait long as some custom RTX 4070 models are already dropping below the MSRP price. Currently, the Gainward RTX 4070 Ghost is down to £549.95, a £40 saving versus the MSRP price.

Other RTX 40 series graphics cards have also dropped below MSRP prices in recent months. For instance, some RTX 4080s can also be found around the £1100 mark, after launching at over £1200. We may be able to expect better sales over the summer months, and then again in Q4 during events like Black Friday and Cyber Monday.

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