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GTX460 pricing set to rise up to $20 – strong nVidia move?

With the quarter's results sorted and the threat of AMD's Radeon HD 6850 and 6870 cards dealt with, it seems that nVidia might be pushing for addititional profits over the busy months to follow. KitGuru investigates.

With serious presure from competitors, the price of graphics cards almost always goes down. In rare moments, you actally get a price hike. KitGuru has just heard a rumour that, if true, would fly in the face of the market and establish 2 things very clearly.

One: That the GTX 460 is flying off shelves all over the globe, so nVidia feels no pressure to drop the price further.

Two: That nVidia's $140m quartely loss was a one off and that Jen Hsun and Co are back on the path to profitability.

KitGuru reports the top news, as it comes to us, in our own exclusive style

Naturally, at times like this, our close friends in green have a habit of walking around like a dog with two dicks, but we don't mind, the cards are very decent.

The extra dose of pride comes from the knowledge that, any day now, the GTX580 will be moving into stores across the world – redefining single GPU performance at the same time.

As far as the GTX460 story goes, we'll know in a week or so if this is 100% accurate and how any channel price change will translate into a street difference.

KitGuru says: Things are heating up for Christmas and the GTX460 looks set to fill a lot of stockings. With increased demand in mind, we can't see any significant price drops on this card.

Comments below folks.

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9 comments

  1. Would be foolish for them to drop prices anymore, the cards are selling well and AMD havent ‘taken’ this sector from them.

  2. Still, don’t think they should raise the price. They should try to keep the consumers happy, Especially with the new AMD 69xx Series Cards hitting the market sometime before the holiday season.

    This Move wont go down well.
    Screw You nVidia.
    Not cool.

  3. I think this is a bad move. For me, the only thing that the GTX460 has over the HD6850 is price. Take that away and there’s no reason I wouldn’t pick the Radeon.

  4. You just don’t raise price on techno like that, its not orange juice…
    Maybe its as something to do with the fact China wants to block rare earth metals export.. or just a good timing

    I have to admit im not even sure taht Nvidia use one of these metals

  5. “Naturally, at times like this, our close friends in green have a habit of walking around like a dog with two dicks…”

    How very professional. Stay classy, Kitguru.

  6. Its the dogs danglies man. rock out.

  7. Great thing about the net is there are loads of choices. if you dont like reviews, writing, or anything else, then find another option.

    Or just get a personality transplant and grow a sense of humour.

  8. @YouSuck: We’re always happy to correct factual errors. Which nVidia employee do you think should be excluded from this statement? Let us know and we’ll sort out an update just for you.
    In case you’re not sure, this is an English expression that indicates someone who has a special reason to feel pride and confidence 🙂

  9. They repeatedly said the prices where permanent..

    So if Nvidia raises prices will further degrade their reputation.